Strategic Marketing Lead, Cell Discovery

Lonza Biologics, Inc.; Durham (NC); On-site; Confidential; Full time

Benefits offered by this job

Performance bonus

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Life insurance

Disability insurance

Employee assistance

Paid time off

Job summary

Lonza Biologics, Inc. in Durham, NC is seeking a Senior Marketing Manager, Cell Discovery to lead strategic marketing initiatives that accelerate demand, engagement, and portfolio growth in life sciences.

You will translate complex scientific concepts into compelling customer experiences, collaborate with global teams, and drive multi-channel campaigns, including digital marketing, webinars, and content, with a strong emphasis on data-driven results.

Qualifications

• Master's degree required; PhD preferred.
• 5+ years marketing experience in life sciences or related markets.
• Proven success in integrated, multi-channel campaigns.
• Experience translating science concepts into customer-focused value propositions.
• Hands-on with marketing automation and CRM platforms.

Responsibilities

• Lead execution of strategic marketing initiatives to accelerate demand, engagement and portfolio growth.
• Coordinate digital, content, email, webinar, social, and event marketing.
• Manage campaign timelines, budgets, deliverables and KPIs.
• Collaborate with Sales, Market Development, R&D and regional teams to improve ROI.
• Translate complex scientific concepts into compelling customer messages.

Skills

Campaign management

Digital marketing

Marketing automation

CRM systems

Content creation

Education

Master's degree in Biology, Chemistry, Biochemistry, Cell Biology, or related field

Tools

Marketo

HubSpot

Salesforce

Eloqua

Pardot

Job description

Lonza Biologics, Inc. in Durham, NC is seeking a Senior Marketing Manager, Cell Discovery to lead strategic marketing initiatives that accelerate demand, engagement, and portfolio growth in life sciences.

You will translate complex scientific concepts into compelling customer experiences, collaborate with global teams, and drive multi-channel campaigns, including digital marketing, webinars, and content, with a strong emphasis on data-driven results.