Senior Marketing Manager, Cell Discovery — Drive Life Sciences Growth

Lonza Group Ltd.; Durham (NC); On-site; USD 132,000 - 149,000; Full time

Benefits offered by this job

Performance-related bonus

Medical, dental and vision insurance

401(k) matching

Life, short-term and long-term-disabil

Employee assistance programs

Paid time off

Job summary

Lonza is seeking a Senior Marketing Manager, Cell Discovery to lead strategic marketing initiatives across our life sciences portfolio. You will turn complex biological concepts into engaging customer experiences and drive demand generation.

You will collaborate with Sales, Market Development, R&D, Digital Marketing, and Marketing Communications to deliver impactful campaigns that support Lonza's growth objectives.

Qualifications

• Master's degree in Biology, Chemistry, Biochemistry, Cell Biology, or a related scientific discipline required; PhD preferred.
• Strong scientific understanding of drug discovery workflows, cell biology, cell culture applications, and related life science technologies.
• Minimum of 5 years of marketing experience within life sciences, biotechnology, cell and gene therapy, laboratory technologies, bioprocessing, or related markets.
• Proven success developing and executing integrated, multi-channel marketing campaigns.
• Experience translating complex scientific concepts into customer-focused value propositions and marketing strategies.
• Hands-on experience with marketing automation and CRM platforms such as Marketo, HubSpot, Salesforce, Eloqua, Pardot, or similar tools.
• Strong knowledge of digital marketing, including email marketing, content marketing, social media, SEO, paid media, and marketing analytics.
• Demonstrated ability to analyze data, identify trends, and deliver actionable marketing insights.
• Experience developing high-value content in partnership with Marketing Communications teams.
• Strong project management skills with the ability to manage multiple initiatives simultaneously while maintaining attention to detail.
• Excellent interpersonal, communication, and stakeholder management skills within a global, matrixed organization.
• Advanced proficiency in Microsoft Office and the ability to rapidly adopt new digital tools and AI-enabled technologies.
• Self-motivated with the ability to work independently while driving both personal and business objectives.
• Adaptable, resilient, and comfortable operating in a fast-paced environment with evolving priorities.

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned with strategic business priorities and portfolio growth objectives.
• Plan and coordinate digital, content, email, webinar, social media, and event marketing initiatives.
• Manage campaign timelines, budgets, deliverables, and performance metrics to ensure successful execution.
• Partner with Commercial, Portfolio Management, Market Development, Scientific, and Regional Marketing teams to drive campaign effectiveness.
• Map and optimize customer journeys to ensure marketing programs address customer needs and support business goals.
• Leverage marketing automation, CRM platforms, SEO/SEM, analytics tools, content management systems, and other technologies to improve campaign performance.
• Optimize digital experiences, including landing pages, email campaigns, website content, and paid media initiatives to drive conversion and engagement.
• Translate complex scientific and technical concepts into compelling customer-facing messaging and high-value marketing content.
• Support the development of webinars, scientific publications, application notes, white papers, customer success stories, presentations, and digital campaigns.
• Collaborate with subject matter experts to ensure scientific accuracy and technical credibility across marketing materials.
• Analyze campaign performance using defined KPIs and business metrics, providing actionable recommendations that improve marketing ROI.
• Utilize customer insights, market trends, and digital analytics to continuously enhance campaign effectiveness.
• Maintain strong relationships with stakeholders across a global matrix organization while effectively managing multiple projects and priorities.
• Ensure compliance with applicable safety, FDA, and ISO 9001 requirements.
• Perform other duties as assigned.

Skills

Marketing strategy

Campaign management

Data-driven marketing

Cross-functional collaboration

Project management

Communication

Stakeholder management

Analytical skills

Microsoft Office

Education

Master's degree in Biology/related field

PhD preferred

Tools

Marketo

HubSpot

Salesforce

Eloqua

Pardot

Job description

Lonza is seeking a Senior Marketing Manager, Cell Discovery to lead strategic marketing initiatives across our life sciences portfolio. You will turn complex biological concepts into engaging customer experiences and drive demand generation.

You will collaborate with Sales, Market Development, R&D, Digital Marketing, and Marketing Communications to deliver impactful campaigns that support Lonza's growth objectives.