Strategic Marketing Lead - AEC Proposals & Growth

CK Construction Group Inc.; Kentucky; On-site; USD 85,000 - 120,000; Full time

Job summary

CK Construction Group Inc. in Kentucky is seeking a Marketing Manager to implement data-driven initiatives and creative solutions to strengthen brand positioning and drive business growth.

The role blends strategic thinking with strong time management and communication skills, guiding market research, branding, and digital asset management. You will collaborate across departments to create proposals, interview presentations, and thought leadership content, while also implementing CRM, marketing

Qualifications

• 4-year Business or Technical degree or equivalent combination of education and experience.
• 7+ years of progressive marketing experience in professional services or AEC industry.
• Experience with proposal development, content creation, and marketing campaigns.

Responsibilities

• Lead the proposal process from kickoff through delivery, ensuring compliance, quality, and timeliness.
• Translate complex technical information into persuasive, client-focused narratives.
• Partner with business development and project leaders to refine pursuit strategies and highlight differentiators.
• Maintain and grow a content library of project profiles, resumes, and supporting materials.
• Manage project related to public relations, and/or collaboration with consultants & external vendors
• Analyze & present data related to clients; competitors; past, current, and prospective markets
• Lead cross-functional teams for pursuit project milestone lifecycle processes
• Design and implement process improvements to increase team productivity and efficiency
• Oversee and provide insight on client feedback collection and analysis
• Manage development and ongoing implementation of corporate brand across all marketing touchpoints and communications
• Direct the creation and development of marketing collateral, including thought leadership content
• Oversee and assist in development of CRM and content management systems
• Oversee photography and video production objectives
• Assist leadership team in developing and driving strategic initiatives forward
• Monitor and manage marketing expenditures against budgeted amounts
• Assist in identifying metrics to track strategic initiatives and marketing success
• Manage & mentor marketing team

Skills

Excel data analysis

Brand management

Graphic design

CRM software

Marketing automation tools

Process improvement

Data analysis

Communication skills

Prioritization

Education

4-year Business or Technical degree

Tools

CRM systems

Marketing automation tools

Job description

CK Construction Group Inc. in Kentucky is seeking a Marketing Manager to implement data-driven initiatives and creative solutions to strengthen brand positioning and drive business growth.

The role blends strategic thinking with strong time management and communication skills, guiding market research, branding, and digital asset management. You will collaborate across departments to create proposals, interview presentations, and thought leadership content, while also implementing CRM, marketing