Strategic Marketing Lead

Hy-Vee; Grimes (IA); On-site; USD 70,000 - 95,000; Full time

Job summary

Hy-Vee in Grimes, IA seeks a Marketing Strategist to develop and execute integrated marketing plans that drive awareness, engagement, and sales for campaigns and programs.

You will translate brand and business objectives into actionable plans, guide campaigns from brief through launch, and measure results to inform future recommendations. Collaboration with cross-functional teams is essential.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field preferred.
• Two to four years of marketing experience required.
• Experience in campaign planning, development, execution, or management preferred.

Responsibilities

• Develop marketing strategies and integrated campaign plans for assigned initiatives, including seasonal campaigns, promotions, and brand programs.
• Translate enterprise, brand, and merchandising priorities into clear campaign objectives, target audiences, key messages, and channel mixes.
• Contribute to annual and quarterly marketing planning by providing campaign recommendations, timing, and budget input.
• Write creative briefs that define objectives, customer insights, messaging, deliverables, and success metrics.
• Lead assigned campaigns from concept through launch, ensuring quality, brand alignment, and on-time delivery.
• Partner with channel owners to activate campaigns across email, app, web, social, paid media, and in-store environments.
• Provide direction and guidance to marketing coordinators on campaign timelines, materials, and store communication.
• Establish KPIs for assigned campaigns and track performance against goals.
• Prepare post-campaign recaps that summarize results, key learnings, and recommendations.
• Identify optimization opportunities and support test-and-learn initiatives to improve marketing effectiveness.
• Monitor customer trends, competitive activity, and industry best practices to inform campaign strategy.
• Use customer data and research to sharpen targeting, messaging, and offer strategy.
• Serve as the day-to-day marketing contact for assigned business partners, including merchandising, digital, loyalty, and agency teams.
• Present campaign plans, status updates, and results to the Marketing Director and other business leaders.
• Collaborate with creative, media, and store operations teams to ensure seamless execution across touchpoints.

Skills

Strategic thinking

Written communication

Verbal communication

Analytical skills

Project management

Cross-functional collaboration

Deadline driven

Education

Bachelor's degree in marketing, communications, business, or a related field

Job description

Hy-Vee in Grimes, IA seeks a Marketing Strategist to develop and execute integrated marketing plans that drive awareness, engagement, and sales for campaigns and programs.

You will translate brand and business objectives into actionable plans, guide campaigns from brief through launch, and measure results to inform future recommendations. Collaboration with cross-functional teams is essential.