Marketing Strategist: Campaign Architect & Insights

Hy-Vee; West Des Moines (IA); Presencial; USD 70.000 - 95.000; Jornada completa

Descripción de la vacante

Hy-Vee in West Des Moines, IA seeks a Marketing Strategist to develop and execute integrated marketing plans that drive awareness, engagement and sales for assigned campaigns.

You will translate brand and merchandising priorities into campaign objectives, guide campaigns from brief through launch, and measure results to inform future recommendations while collaborating with cross-functional teams.

Formación

• Bachelor's degree in marketing, communications, business, or related field preferred.
• Two to four years of marketing experience required.
• Experience in campaign planning, development, execution, or management preferred.

Responsabilidades

• Strategy Development & Planning: Develop marketing strategies and integrated campaign plans for assigned initiatives, including seasonal campaigns, promotions, and brand programs.
• Campaign Development & Execution: Write briefs, lead campaigns from concept through launch, and coordinate with channel owners across email, app, web, social, paid media, and in-store.
• Performance Measurement & Optimization: Establish KPIs, review post-campaign results, and drive optimization opportunities.
• Customer & Market Insights: Monitor trends and use data to sharpen targeting, messaging, and offers.
• Stakeholder Partnership: Serve as the go-to marketing contact for business partners and present plans and results to leadership.

Conocimientos

Strategic thinking

Campaign planning

Written and verbal communication

Project management

Cross-functional collaboration

Analytical skills

Deadlines management

Educación

Bachelor's degree in marketing, communications, business, or related field

Herramientas

Monday.com

Microsoft Office (Word, Excel, Outlook)

Descripción del empleo

Hy-Vee in West Des Moines, IA seeks a Marketing Strategist to develop and execute integrated marketing plans that drive awareness, engagement and sales for assigned campaigns.

You will translate brand and merchandising priorities into campaign objectives, guide campaigns from brief through launch, and measure results to inform future recommendations while collaborating with cross-functional teams.