Strategic Marketing & Growth Program Lead

Boston Scientific Gruppe; Maple Grove (MN); Hybrid; USD 85,000 - 162,000; Full time

Job summary

Boston Scientific seeks a Strategic Marketing Program Manager to drive market development, physician engagement, and patient conversion for the Interventional Spine (IVS) portfolio. You will lead market research, craft data-driven strategies, and guide digital marketing with AI-enabled insights.

Requires 3+ years in marketing/strategy with strong analytical and communication skills; option for advanced degree. Onsite role in Minnesota with relocation not offered.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Engineering, Healthcare, or a related field.
• 3+ years of relevant professional experience in marketing, market research, strategy, technology commercialization, or related fields.
• Ability to synthesize complex data into actionable strategies and recommendations.
• Strong strategic thinking, analytical, communication, presentation, and project management skills.
• Ability to collaborate and influence across functions in a matrixed organization.

Responsibilities

• Lead patient and physician market research strategy, including ATU, PET, voice-of-customer research, segmentation, and persona development; manage external research partners and translate findings into actionable business recommendations.
• Develop clinical marketing strategies and translate evidence into customer insights, messaging, education, and programs.
• Develop patient journey and conversion strategies addressing awareness, diagnosis, referral, and therapy adoption.
• Provide strategic direction for digital marketing initiatives and explore AI, analytics, and emerging tech to improve insights and targeting.

Skills

Strategic thinking

Analytical

Communication

Presentation

Project management

Education

Bachelor's degree in Marketing or related field

Advanced degree (MBA/MS/PhD) preferred

Job description

Boston Scientific seeks a Strategic Marketing Program Manager to drive market development, physician engagement, and patient conversion for the Interventional Spine (IVS) portfolio. You will lead market research, craft data-driven strategies, and guide digital marketing with AI-enabled insights.

Requires 3+ years in marketing/strategy with strong analytical and communication skills; option for advanced degree. Onsite role in Minnesota with relocation not offered.