Data-Driven Marketing & Insights Leader

Houston Zoo; Houston (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

Houston Zoo seeks a strategic Vice President of Marketing & Insights to lead brand, promotions and consumer insights, driving attendance and revenue through data‑driven, integrated campaigns. You will shape annual plans, oversee multi‑channel marketing, and guide events and partnerships to grow audiences and membership while aligning with conservation goals.

The role partners across the organization to connect guest experience, education, fundraising, and revenue opportunities, building a

Qualifications

• Bachelor’s degree or equivalent; advanced degree preferred.
• Minimum of ten years in marketing, audience development, or analytics.
• Proven ability to lead high‑performing teams and manage large budgets.
• Track record of integrating insights into strategic campaigns.
• Strong presentation and cross‑functional collaboration skills.

Responsibilities

• Leads the development and execution of integrated marketing strategies that drive attendance, revenue, membership growth, and audience engagement.
• Establishes annual marketing plans and priorities aligned with goals and budget objectives.
• Oversees paid, owned, earned, and partnership channels for effective audience reach.
• Guides campaigns across seasonal initiatives, events, and revenue programs.
• Translates data and insights into actionable business decisions and pricing strategies.
• Leads the consumer insights program to inform decision‑making and optimize experiences.

Skills

Leadership

Marketing strategy

Consumer insights

Analytics

Budget management

Education

Bachelor's degree

MBA preferred

Tools

Tableau

Google Analytics

CRM systems

Job description

Houston Zoo seeks a strategic Vice President of Marketing & Insights to lead brand, promotions and consumer insights, driving attendance and revenue through data‑driven, integrated campaigns. You will shape annual plans, oversee multi‑channel marketing, and guide events and partnerships to grow audiences and membership while aligning with conservation goals.

The role partners across the organization to connect guest experience, education, fundraising, and revenue opportunities, building a