Strategic Marketing & Enrollment Director

Biola University, Inc.; La Mirada (CA); Hybrid; USD 70,000 - 84,000; Full time

Job summary

Biola University’s Talbot School of Theology seeks a full‑time Director of Marketing and Communications to lead integrated marketing and enrollment marketing efforts for residential, online, regional, and extension programs. The role shepherds a clear voice aligned with Biola’s mission and partners with senior leadership to drive visibility and engagement.

The Director will manage a team and contractors, oversee digital channels, and ensure messaging across programs, venues, and events reflects

Qualifications

• Bachelor’s degree required; marketing, communications, public relations, or related field preferred.
• Master’s degree in a theological field preferred.
• 5-7 years of progressively responsible experience in marketing, communications, public relations, or related fields.
• Demonstrated ability to develop and execute integrated marketing and communications initiatives.
• Exceptional written communication, storytelling, and message-development skills across multiple platforms and audiences.
• Strong understanding of digital marketing, social media strategy, audience engagement, and content development.
• Experience managing campaigns across platforms such as Meta, LinkedIn, YouTube, Google, and related digital channels.
• Familiarity with CRM systems, marketing automation tools, and digital content management systems.
• Demonstrated ability to analyze and apply marketing performance data, including KPIs such as engagement rates, CTR, lead generation, and conversion metrics.

Responsibilities

• Develop and execute integrated marketing and communications strategies that advance Talbot’s mission, strengthen institutional visibility, support enrollment objectives, and leverage compelling storytelling to communicate Talbot’s distinct voice and mission.
• Maintain a clear, consistent, and compelling brand presence across all communication channels.
• Develop messaging frameworks for academic programs, strategic initiatives, institutional priorities, and Dean-led communications.
• Ensure alignment with Biola University brand standards while preserving Talbot’s distinct voice and theological identity.
• Employ strategic creativity and audience-centered communication approaches to increase engagement, awareness, and impact across key constituencies.
• Lead Talbot’s digital presence across website, email communications, and social media platforms.
• Manage and grow engagement across platforms including Meta, LinkedIn, YouTube, and emerging digital channels as appropriate.
• Develop and oversee content strategies highlighting academic programs, faculty scholarship, student experiences, alumni stories, ministry impact, and institutional thought leadership.
• Collaborate with the Dean and senior leadership to amplify key initiatives, institutional messaging, and strategic communications through Talbot’s digital channels.
• Utilize digital marketing tools and CRM systems to support audience engagement, lead generation, and enrollment pipeline development.
• Monitor and evaluate KPIs, including audience growth, engagement rates, CTR, website traffic, lead generation, and conversion metrics.

Skills

Storytelling

Digital marketing

Social media strategy

Leadership

Project management

Communication

Audience engagement

Relationship building

Education

Bachelor's degree

Master's degree preferred

Tools

CRM systems

Marketing automation tools

Content management systems

Google Analytics/GA4

Job description

Biola University’s Talbot School of Theology seeks a full‑time Director of Marketing and Communications to lead integrated marketing and enrollment marketing efforts for residential, online, regional, and extension programs. The role shepherds a clear voice aligned with Biola’s mission and partners with senior leadership to drive visibility and engagement.

The Director will manage a team and contractors, oversee digital channels, and ensure messaging across programs, venues, and events reflects