Strategic Marketing Director: Growth Leader

Baker Tilly Advisory Group, LP; Milwaukee (WI); On-site; USD 169,000 - 240,000; Full time

Job summary

Baker Tilly Advisory Group, LP in Milwaukee, WI seeks a Marketing Director to lead the firm’s marketing function, shaping strategy across industries and services, driving growth, and aligning with business-unit goals. You will coach a team of marketers and collaborate with senior leaders to execute strategic plans that elevate the firm’s market position.

You will oversee demand generation, branding, and communications, ensuring data-driven programs, managing budgets, and delivering measurable

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• Minimum of 12 years business-to-business marketing experience, preferably in a professional services firm.
• Demonstrated leadership in applying current marketing principles and managing teams.
• Strong planning, measurement, and integrated campaigns experience.
• Experience with CRM, marketing automation, and analytics.

Responsibilities

• Lead and manage the marketing function and team.
• Develop and implement annual marketing plans aligned with growth objectives.
• Measure ROI and report results to senior leadership.
• Oversee events, campaigns, advertising, content creation, and digital programs.
• Lead go-to-market strategy and cross‑practice collaboration.
• Ensure brand consistency and effective use of marketing tools, including Salesforce.

Skills

Marketing leadership

Strategic thinking

Team development

Stakeholder management

Communication

Go-to-market

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Salesforce

CRM

Marketing automation

Microsoft Office

Job description

Baker Tilly Advisory Group, LP in Milwaukee, WI seeks a Marketing Director to lead the firm’s marketing function, shaping strategy across industries and services, driving growth, and aligning with business-unit goals. You will coach a team of marketers and collaborate with senior leaders to execute strategic plans that elevate the firm’s market position.

You will oversee demand generation, branding, and communications, ensuring data-driven programs, managing budgets, and delivering measurable