Strategic Marketing Director – Growth & GTM Leader

US Diversity Job Search; Dallas (TX); On-site; USD 174,000 - 252,000; Full time

Job summary

Baker Tilly is seeking a Marketing Director to lead the firm's marketing function and strategize growth. You will guide a team of experienced marketers, align campaigns with firm-wide goals, and drive initiatives across industries and service lines.

Collaborate with senior leaders to set direction, analyze ROI, and implement best practices firm-wide while developing team members through coaching and mentoring.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• Minimum of 12 years business-to-business marketing experience, preferably in a professional services environment.
• Demonstrated leadership and ability to manage teams and campaigns.

Responsibilities

• Lead and manage the marketing function.
• Build and maintain a high performing marketing team.
• Provide coaching and development to marketing staff.
• Align marketing plans with firm growth objectives.
• Oversee strategic marketing plans and budgets.
• Develop reports focusing on key marketing and sales metrics.
• Oversee marketing budget and spend to ensure ROI.
• Collaborate with go-to-market teams and leadership.

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Salesforce

Microsoft Office

Job description

Baker Tilly is seeking a Marketing Director to lead the firm's marketing function and strategize growth. You will guide a team of experienced marketers, align campaigns with firm-wide goals, and drive initiatives across industries and service lines.

Collaborate with senior leaders to set direction, analyze ROI, and implement best practices firm-wide while developing team members through coaching and mentoring.