Growth-Focused Marketing Director

Baker Tilly International; Milwaukee (WI); Hybrid; USD 169,000 - 240,000; Full time

Job summary

Baker Tilly Marketing Director in Milwaukee, WI leads the marketing function and provides strategic leadership to grow the firm. You will guide a team of experienced marketers, align plans with growth objectives, and collaborate with senior leaders to drive programs across offices.

The role emphasizes ROI, branding, and development of the marketing team while coordinating with GTM and practice groups to maximize firm-wide impact.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• Experience leading marketing in professional services preferred.
• Strong communication with all levels of staff and leadership.
• Experience with marketing automation and CRM systems.

Responsibilities

• Lead and manage the marketing function with strategic direction.
• Develop and implement annual marketing plans and budgets.
• Coach and develop a high performing marketing team.
• Oversee campaigns, events, content, and digital programs.
• Analyze marketing ROI and report to leadership.
• Collaborate with GTM and business leads across offices.

Skills

Interpersonal skills

Strategic thinking

Written communication

Verbal communication

Marketing automation

CRM

Social media

Online advertising

Native advertising

Project management

Leadership

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Salesforce

Microsoft Office Suite

Job description

Baker Tilly Marketing Director in Milwaukee, WI leads the marketing function and provides strategic leadership to grow the firm. You will guide a team of experienced marketers, align plans with growth objectives, and collaborate with senior leaders to drive programs across offices.

The role emphasizes ROI, branding, and development of the marketing team while coordinating with GTM and practice groups to maximize firm-wide impact.