Marketing Director

Baker Tilly US; Minneapolis (MN); On-site; USD 120,000 - 180,000; Full time

Job summary

Baker Tilly US in Minneapolis is seeking a Marketing Director to lead the firm’s marketing function and shape growth across service lines. You will manage a seasoned marketing team, collaborate with firm leadership, and translate strategy into programs that drive awareness and demand.

The role requires strategic vision, coaching capabilities, and an ability to measure marketing ROI. You’ll oversee campaigns, events, sponsorships, and content, ensuring alignment with the firm’s goals and client

Qualifications

• Lead and manage the marketing function.
• Develop and implement marketing plans aligned with firm growth.
• Coach and mentor marketing team members.

Responsibilities

• Lead and manage the marketing function.
• Oversee strategic marketing plans and budgets.
• Collaborate with firm leaders and business units.
• Drive campaigns, events, sponsorships, and content creation.
• Measure ROI and report on marketing performance.

Skills

Marketing leadership

Strategic planning

Budget management

Team development

Cross-functional collaboration

Job description

Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.

Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.

Overview

Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.

Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.

Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Any unsolicited resumes submitted through our website or to Baker Tilly Advisory Group, LP, employee e‑mail accounts are considered property of Baker Tilly Advisory Group, LP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency ("search firm") for Baker Tilly Advisory Group, LP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.

Job Description

The Marketing Director leads the marketing function throughout the firm and provides strategic leadership of the marketing team to drive firm growth. The director leads a team of experienced marketers and collaborates with them to develop and implement marketing plans aligned with firm and business unit growth objectives, execute strategic marketing programs and actions, and proactively identify new opportunities to achieve growth goals.

The Marketing Director works closely with the Senior Director of go‑to‑market, firm leaders, principals, and marketing team leaders to set the direction and execution of marketing strategies and tactics. They will also analyze marketing return on investments and facilitate collaboration throughout the firm from an industry and service line perspective. The director creates, identifies, leverages, and implements best practices firm‑wide to enhance efficiencies and achieve greater results. Additionally, the marketing director works to develop marketing team members by providing coaching, mentoring, and development opportunities.

Responsibilities

Lead and manage the marketing function

• Build and maintain collaborative, high performing engaged marketing team that provides value‑added support to firm
• Provide guidance, coaching, and leadership to marketing team for ongoing career development and share positive feedback
• Hold regular marketing team meetings to build teaming and collaboration, share ideas, and provide information
• Create and leverage best practices throughout team and firm
• Align objectives and measure performance to demonstrate marketing’s contributions to the firm’s goals
• Reinforce and prioritize initiatives with direct reports, such as events, webinars, campaigns, advertising, and content creation
• Develop/update and implement annual marketing planning tools, resources, and communications
• Travel to key offices as needed throughout the firm to foster relationships, teaming, and collaboration

Oversee the development and execution of strategic marketing plans which incorporate market insight, segmentation, channel management, industry and service trends, and effective marketing strategies and tactics.

• Collaborate to develop strategic marketing growth plans in alignment with industry practice’s business goals
• Provide strategic leadership regarding individual growth opportunities for industry and specialized services practice areas
• Provide strategic, proactive insights to managing principals and business unit leadership in the evaluation of marketing‑facing actions such as sponsorships and organizational involvement
• Develop standard reports focusing on key marketing and sales metrics
• Oversee marketing budget and spend to ensure return on investments
• Participate in leadership team meetings, representing the marketing perspective and ensuring ongoing communication with leadership
• Support the development and execution of marketing strategies and tactics based on the firm’s goals and priorities
• Lead and manage the marketing mix from generating awareness and interest for industries and services in priority markets
• Team with firm research resources on the identification of industry and emerging new business opportunities
• Strongly support go to market team meetings, presenting on marketing concepts as appropriate
• Contribute to strategic target account programs and firm sales initiatives
• Assist the partners in retaining and generating additional specialized services revenue from existing clients
• Effectively drive the implementation of and