Strategic Marketing & Development Director

Heartland Counseling Services, Inc; South Sioux City (NE); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Student debt repayment programs

Job summary

Heartland Counseling Services, Inc. is seeking a Marketing and Development Director in Nebraska to lead marketing, fundraising, communications, and community engagement efforts across a 15-county service area.

This role provides strategic direction, supervises the team, manages budgets, and strengthens donor relationships while advancing Heartland’s mission. The Director will represent Heartland publicly, cultivate partnerships with sponsors and donors, and ensure consistent branding and

Qualifications

• Nonprofit fundraising, donor relations, marketing, communications, and community engagement.
• Strong project management and organizational skills.
• Proficiency with Google Workspace and Microsoft Office.
• Excellent verbal and written communication.
• Ability to supervise staff and work independently.
• Knowledge of Heartland’s programs and services.
• Willingness to engage with diverse communities across the service area.

Responsibilities

• Develop and lead Heartland’s marketing, communications, fundraising, and development strategy in collaboration with executive leadership, establishing goals, priorities, timelines, and measurable outcomes.
• Supervise and support Marketing and Development staff, providing direction, prioritization, delegation, professional development, and accountability to achieve departmental goals.
• Establish workflows, calendars, systems, and processes that promote efficient and sustainable Marketing and Development operations and clearly define project ownership and responsibilities.
• Develop and monitor Marketing and Development budgets, fundraising performance, sponsorship revenue, campaign outcomes, and other key performance indicators.
• Evaluate the effectiveness and return on investment of marketing, fundraising, outreach, and development initiatives to inform future strategy and resource allocation.
• Support organizational growth and new initiatives through strategic marketing, communications, fundraising, and community engagement efforts.
• Lead donor development and stewardship, including identifying, cultivating, soliciting, and maintaining relationships with individual donors, major donors, corporate partners, sponsors, and prospective supporters.
• Develop and implement strategies to grow and diversify philanthropic revenue through individual and corporate giving, sponsorships, annual campaigns, major and planned gifts, special events, and other fundraising opportunities.
• Oversee donor communications and stewardship efforts to ensure donors and partners understand the impact of their support and remain meaningfully connected to Heartland’s mission.
• Oversee fundraising platforms, donor records, sponsorship tracking, event data, and other Development systems to support effective stewardship, accurate reporting, and informed decision-making.
• Serve as the Marketing and Development liaison to the Board of Directors and Fund Development Committee, providing updates on fundraising, donor development, and opportunities for Board involvement.
• Provide strategic oversight of Heartland’s brand, ensuring consistent messaging, visual identity, and organizational voice across programs, locations, campaigns, publications, digital platforms, and community outreach.
• Lead organizational communications and public relations, including media relations, press releases, newsletters, annual reports, organizational announcements, campaigns, and other internal and external communications.
• Develop and oversee marketing strategies that increase awareness of Heartland’s services and connect individuals, families, referral partners, and communities with available resources.
• Collaborate with leadership and program teams to promote Heartland’s services, programs, achievements, staff, events, and organizational initiatives.
• Oversee the execution of social media, digital content, promotional materials, and other marketing activities.
• Protect and strengthen Heartland’s reputation by ensuring communications are accurate, professional, mission-centered, and consistent with organizational values and confidentiality requirements.
• Provide strategic leadership for Heartland’s fundraising and community events, including the Golf Outing, Gala, Trivia Night, and Mental Health Walk.
• Establish event goals, budgets, sponsorship strategies, fundraising opportunities, timelines, and measures of success.
• Develop and maintain relationships with event sponsors, businesses, community partners, and other stakeholders.
• Oversee event logistics, promotional efforts, communications, volunteer coordination, and other activities necessary for successful events.
• Evaluate event outcomes and return on investment to improve future events and fundraising opportunities.
• Build and maintain relationships with businesses, community organizations, donors, sponsors, media partners, referral sources, and other stakeholders throughout Heartland’s service area.
• Identify and develop strategic partnerships, sponsorships, collaborations, and community engagement opportunities that increase visibility, strengthen community support, and advance Heartland’s mission.
• Represent Heartland throughout the 15-county service area at community meetings, Chamber events, networking opportunities, presentations, employer outreach events, and other community activities.
• Serve as a knowledgeable representative of Heartland’s programs and services and effectively communicate the organization’s mission and impact to community members and partners.
• Identify opportunities to increase awareness of Heartland’s services and strengthen connections with individuals, families, referral partners, employers, and communities.
• Maintain professional ethics, confidentiality, and organizational standards in all marketing, development, communications, and community engagement activities.
• Perform other related duties as assigned.

Skills

Fundraising

Donor relations

Marketing

Communications

Community engagement

Project management

Leadership

Presentation skills

Education

Bachelor’s degree or higher

Tools

Google Workspace

Microsoft Office

Job description

Heartland Counseling Services, Inc. is seeking a Marketing and Development Director in Nebraska to lead marketing, fundraising, communications, and community engagement efforts across a 15-county service area.

This role provides strategic direction, supervises the team, manages budgets, and strengthens donor relationships while advancing Heartland’s mission. The Director will represent Heartland publicly, cultivate partnerships with sponsors and donors, and ensure consistent branding and