Strategic Marketing Content Writer

RBC Capital Markets, LLC; Minneapolis (MN); On-site; USD 70,000 - 130,000; Full time

Benefits offered by this job

401(k) matching

Health, dental, vision insurance

Paid time off

Job summary

RBC Capital Markets, LLC in Minneapolis seeks a Marketing Content Writer & Strategist to develop compelling content that advances marketing initiatives and business priorities across RBC's US Clearing & Custody organization. You will combine strong writing/editing with strategic thinking and collaboration across marketing, business, and creative teams.

The role emphasizes messaging that reflects products and priorities, maintains brand voice, and supports integrated campaigns with opportunities

Qualifications

• 4+ years of marketing experience in financial services
• Bachelor's degree in marketing, business, communications, or a related field
• Excellent writing, editing, and proofreading skills with meticulous attention to detail
• Proven ability to think creatively and develop compelling content strategies
• Experience working collaboratively across multiple teams and managing competing priorities

Responsibilities

• Write, edit, and proofread marketing content for accuracy, clarity, grammar, and brand consistency across channels (digital, email, social, direct mail, web)
• Develop clear, compelling messaging reflecting products, services, capabilities, and priorities
• Maintain brand voice guidelines for consistency across communications
• Conceptualize and support integrated marketing campaigns across channels and touchpoints
• Brainstorm marketing ideas with Marketing and business partners to translate priorities into content
• Support thought leadership by identifying topics and collaborating with internal experts
• Develop messaging and content themes to reinforce brand positioning across campaigns
• Gather information from subject matter experts to ensure content accuracy and alignment with priorities
• Identify opportunities to repurpose content across channels and optimize engagement

Skills

Brand Management

Content Editing

Content Writing

Creative Ideation

Marketing Goals

Project Management

Proofreading

Stakeholder Communications

Education

Bachelor's degree in marketing, business, communications, or a related field

Job description

RBC Capital Markets, LLC in Minneapolis seeks a Marketing Content Writer & Strategist to develop compelling content that advances marketing initiatives and business priorities across RBC's US Clearing & Custody organization. You will combine strong writing/editing with strategic thinking and collaboration across marketing, business, and creative teams.

The role emphasizes messaging that reflects products and priorities, maintains brand voice, and supports integrated campaigns with opportunities