Marketing Content Writer & Strategist

Socket.dev; Minneapolis (MN); On-site; USD 70,000 - 130,000; Full time

Benefits offered by this job

401(k) plans with company matching

Health, dental, vision, life, and long

Paid time off

Coaching and development opportunities

Job summary

RBC is seeking a Marketing Content Writer & Strategist to develop and execute compelling content for its US Clearing & Custody organization. You will combine writing excellence with strategic thinking to produce on-brand content across digital, email, social, and direct channels, in close collaboration with marketing, business, and creative teams.

The role focuses on core content development, strategic campaign creation, and execution optimization to drive engagement and support business

Qualifications

• 4+ years of marketing experience in financial services.
• Bachelor's degree in marketing, business, communications, or a related field.

Responsibilities

• Develop and edit marketing content across channels to ensure brand consistency.
• Create integrated marketing campaigns and cohesive narratives across touchpoints.
• Collaborate with stakeholders to gather information and ensure content aligns with priorities.
• Identify opportunities to repurpose content and optimize engagement across channels.

Skills

Brand Management

Content Editing

Content Writing

Creative Ideation

Marketing Goals

Project Management

Proofreading

Stakeholder Communications

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

CMS

Marketing Automation

Email Platforms

Job description

Job Description

What is the opportunity?

As a Marketing Content Writer & Strategist you will have the opportunity to develop and execute compelling content that advances marketing initiatives and business priorities across RBC's US Clearing & Custody organization. Your role will combine exceptional writing and editing expertise with the ability to contribute strategic thinking and creative ideas that produce polished, on-brand content across multiple channels. Your work will be accomplished through strong collaboration with marketing, business, and creative teams.

What will you do?

Core Content Development

• Write, edit, and proofread marketing content for accuracy, clarity, grammar, and brand consistency across all channels (digital, email, social media, direct mail, web, etc.)
• Develop clear, compelling messaging that reflects the business’ products, services, capabilities, and strategic priorities
• Maintain brand voice guidelines to ensure consistency and continuity across all communications

Strategic Content & Campaign Development

• Conceptualize and support integrated marketing campaigns that connect multiple channels and touchpoints, ensuring each element reinforces a cohesive campaign narrative
• Brainstorm creative marketing ideas with the Marketing team and business partners, identifying opportunities to turn business priorities, milestones, events, client stories, and industry topics into compelling content
• Support thought leadership and storytelling by identifying relevant topics, developing content concepts, and collaborating with internal experts to bring perspectives to life
• Develop messaging and content themes that create consistency across campaigns and reinforce the organization's value proposition and brand positioning

Execution & Optimization

• Partner with subject matter experts and business stakeholders to gather information and ensure content accuracy and alignment with strategic priorities
• Work effectively in a fast-paced environment, managing multiple priorities and deadlines
• Identify opportunities to repurpose and redistribute content across channels, maximizing value and creating connected experiences for target audiences
• Stay informed of industry trends, audience needs, and emerging content and social media practices to identify opportunities to improve engagement and strengthen marketing effectiveness

What do you need to succeed?

Must-have

• 4+ years of marketing experience in financial services
• Bachelor's degree in marketing, business, communications, or a related field
• Excellent writing, editing, and proofreading skills with meticulous attention to detail
• Proven ability to think creatively and develop compelling content strategies
• Experience working collaboratively across multiple teams and managing competing priorities

Nice-to-have

• Experience developing marketing content for a clearing and custody business or similarly complex financial services environment
• Familiarity with financial services regulatory and compliance frameworks in the US
• Experience with marketing technology platforms (e.g., content management systems, marketing automation tools, email platforms)
• Knowledge of SEO best practices and digital content optimization

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Opportunities to build close relationships with clients.

The expected salary range for this particular position is $70,000-$130,000, depending on your experience, skills, and registration status, market conditions and business needs.

You have the potential to earn more through RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.

RBC's compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

• Drives RBC's high-performance culture
• Enables collective achievement of our strategic goals
• Generates sustainable shareholder returns and above market shareholder value

Job Skills

Brand Management, Content Editing, Content Writing, Creative Ideation, Marketing Goals, Project Management, Proofreading, Stakeholder Communications

Additional Job Details

Address: 250 NICOLLET MALL:MINNEAPOLIS

City: Minneapolis

Country: United States of America

Work hours/week: 40

Employment Type: Full time

Platform: WEALTH MANAGEMENT

Job Type: Regular

Pay Type: Salaried

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.