Strategic Marketing & Communications Specialist II

University of Florida; Gainesville (FL); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Health Insurance

Retirement Options

Generous leave

Job summary

The University of Florida's Hamilton School is seeking a Marketing and Communications Specialist II to create compelling visual and digital content on the Main Campus (Gainesville, FL). The role involves photographing and videographing events, designing promotional materials, and ensuring alignment with UF branding standards.

You will also support digital campaigns, draft captions, manage social channels, and assist with press materials and analytics to shape future outreach.

Qualifications

• Bachelor's degree in a related field with four years of relevant experience OR an associate's degree with six years of relevant experience.
• Experience creating and editing high-quality visual and digital content for marketing.
• Strong ability to plan, organize, and coordinate multiple projects with branding alignment.

Responsibilities

• Create high-quality visual and digital content to support the Hamilton School's marketing and communications efforts.
• Assist in executing communications plans across digital platforms including social media and newsletters.
• Provide on-site coverage for events through photography and videography and produce promotional materials.
• Support media and communications by drafting content and coordinating logistics as needed.
• Track and report on digital and social media performance to inform future strategies.

Skills

Content creation

Video editing

Graphic design

Social media management

Analytics

Education

Bachelor's degree

Associate's degree

Tools

Microsoft Office

Adobe Creative Cloud

Canva

HTML

CSS

Job description

The University of Florida's Hamilton School is seeking a Marketing and Communications Specialist II to create compelling visual and digital content on the Main Campus (Gainesville, FL). The role involves photographing and videographing events, designing promotional materials, and ensuring alignment with UF branding standards.

You will also support digital campaigns, draft captions, manage social channels, and assist with press materials and analytics to shape future outreach.