Multimedia Specialist III

University of Florida; Gainesville (FL); On-site; USD 54,000 - 67,000; Full time

Job summary

The University of Florida on Main Campus (Gainesville, FL) seeks a skilled Multimedia Specialist III to own end-to-end video storytelling for Student Life, collaborating with leadership and a student staff team to bring ideas to life.

Responsibilities include directing, filming, editing, strategy development, and maintaining brand and ADA compliance across social, web, and digital platforms. A Bachelor’s degree and two years of experience are required.

Qualifications

• Bachelor's degree in an appropriate area and two years of relevant experience.
• A valid Driver's License is required
• Appropriate vocational/technical training may substitute at an equivalent rate for the required experience.

Responsibilities

• Develop, direct, film and edit high-quality video projects that capture the student experience and advance the Student Life mission across platforms.
• Coordinate and execute all stages of production including concept development, location scouting, storyboarding, scriptwriting, pre-production, filming, lighting, post-production editing and delivery.
• Ensure projects align with divisional goals, university brand standards and ADA compliance standards.
• Collaborate with department leadership to identify goals and translate them into creative video projects; establish visual direction and shape the brand voice.
• Recruit, train, supervise and evaluate a multimedia team, including student staff; manage policies and schedules.

Skills

Video storytelling

Video production

Collaboration

Communication

Leadership

Education

Bachelor's degree

Tools

Adobe Premiere Pro

After Effects

Photoshop

Job description

Multimedia Specialist III

Job No: 541561

Work Type: Full Time

Location: Main Campus (Gainesville, FL)

Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support

Department: 04011200 - SL-MARKETING & COMMUNICATIONS

Job Description

Classification Title: Multimedia Specialist III

Classification Minimum Requirements: Bachelor's degree in an appropriate area and two years of relevant experience. Appropriate vocational/technical training may substitute at an equivalent rate for the required experience.

As the department's dedicated video professional, this role owns video storytelling for Student Life end to end from ideation through production and delivery across both short-form and long-form content. This position works in close partnership with leadership to shape strategy, and with a team of student staff to bring it to life.

Lead Video Storytelling and Production

• Develop, direct, film and edit high-quality video projects that capture the student experience and advances the Student Life mission through projects to be featured on social, web, digital and other platforms
• Coordinate and execute on all stages of production including concept development, location scouting, storyboarding, scriptwriting, pre-production, filming, lighting, post-production editing and delivery
• Ensure projects align with divisional goals, university brand standards and ADA compliance standards

Creative Strategy and Content Development

• Collaborate with department leadership to identify goals and coordinate with stakeholders to translate them into creative video projects
• Establish visual direction and assist in shaping the brand voice and storytelling tone
• Develop platform specific strategies (Instagram, YouTube, Threads, etc.) to maximize impact and engagement
• Research and apply emerging video, digital storytelling and social media trends
• Recommend and implement new approaches to keep Student Life content fresh and engaging
• Monitor peer institution and industry leaders for best practices
• Regularly communicate with stakeholders on the planning and execution of video requests, balancing high-volume social content needs with occasional longer-form storytelling.

Digital Asset, Equipment & Risk Management

• Maintain a secure and organized digital asset management system
• Oversee equipment inventory and maintenance schedule
• Ensure all cameras, lighting, rigs and related gear are in working order and meet production standards
• Maintain safe working environments during all shoots
• Anticipate and mitigate risks related to multimedia production
• Create and provide user training for system use as needed

Multimedia Leadership & Training

• Recruit, train, supervise and evaluate a multimedia team, including student staff
• Responsible for the administrative functions related to employee management (e.g. time approvals)
• Responsible for developing, maintaining, disseminating and enforcing policies, procedures, and guidelines for areas of responsibility
• Interpret and ensure compliance with departmental and university policies, guidelines and other relevant regulations
• Analyze, generate and review processes and procedures for areas of responsibility and make recommendations based on findings
• Coordinate schedules and resources for multimedia projects
• Manage time and resource allocation to align with divisional priorities
• Foster a culture of creativity, accountability and professional growth

Expected Salary

$60,500 annually. In addition, the University of Florida offers a very competitive benefits package. https://hr.ufl.edu/benefits

Required Qualifications

Bachelor's degree in an appropriate area and two years of relevant experience. Appropriate vocational/technical training may substitute at an equivalent rate for the required experience.

A valid Driver's License is required

Preferred

Knowledge

• Demonstrate experience in camera operation with foundational knowledge of light, audio and composition principles
• Demonstrate proficiency in video editing and post-production with expert-level skill in Adobe Premiere Pro and working familiarity with After Effects, Photoshop and related Creative Cloud program

Skills

• Expertise in multiple lighting set-ups including studio, location and event
• Demonstrate excellent collaboration, planning, organization and communication (verbal and written) skills
• Demonstrated interpersonal and professional skills

Abilities

• Strong visual storytelling ability with proven understanding of pace, mood and narrative that captivates and creates strong emotional connections with target audiences
• Demonstrated ability to handle multiple projects or tasks simultaneously
• Ability to work as part of a team in a complex environment
• Demonstrated ability to produce polished, high-production-value short-from videos while shaping the content strategy that drives audience growth and engagement

Health Assessment Required: No

Applications Close: 20 October 2026

Our Commitment

The University of Florida is an Equal Employment Opportunity Employer.

Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392-2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.