Marketing and Comm Spec II

University of Florida; Gainesville (FL); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Health Insurance

Retirement Options

Generous leave

Job summary

The University of Florida's Hamilton School is seeking a Marketing and Communications Specialist II to create compelling visual and digital content on the Main Campus (Gainesville, FL). The role involves photographing and videographing events, designing promotional materials, and ensuring alignment with UF branding standards.

You will also support digital campaigns, draft captions, manage social channels, and assist with press materials and analytics to shape future outreach.

Qualifications

• Bachelor's degree in a related field with four years of relevant experience OR an associate's degree with six years of relevant experience.
• Experience creating and editing high-quality visual and digital content for marketing.
• Strong ability to plan, organize, and coordinate multiple projects with branding alignment.

Responsibilities

• Create high-quality visual and digital content to support the Hamilton School's marketing and communications efforts.
• Assist in executing communications plans across digital platforms including social media and newsletters.
• Provide on-site coverage for events through photography and videography and produce promotional materials.
• Support media and communications by drafting content and coordinating logistics as needed.
• Track and report on digital and social media performance to inform future strategies.

Skills

Content creation

Video editing

Graphic design

Social media management

Analytics

Education

Bachelor's degree

Associate's degree

Tools

Microsoft Office

Adobe Creative Cloud

Canva

HTML

CSS

Job description

Marketing and Comm Spec II

Job No: 541743

Work Type: Full Time

Location: Main Campus (Gainesville, FL)

Categories: Communications/Public Relations/Marketing

Department: 57301000 - HS-HAMILTON SCHOOL ADMIN

Job Description

Content Creation & Visual Production

Create high-quality visual and digital content to support the Hamilton School's marketing and communications efforts. Capture and edit photography and video across events, classrooms, faculty talks, and student activities. Produce short-form and long-form video content for social media and web use. Design graphics, flyers, and promotional materials aligned with University of Florida branding standards. Maintain and organize a media library of photo, video, and graphic assets for ongoing use.

Communications & Digital Execution

Assist in executing the Hamilton School's communications plan across digital platforms, including social media, newsletters, email campaigns, and website updates. Draft captions, format content, and support publishing across Instagram, X (Twitter), Facebook, and other platforms. Ensure consistency in messaging and branding across all materials. Support on-campus distribution of marketing materials and digital promotion of events.

Event Coverage & Support

Provide on-site support for Hamilton School events through photography, videography, and real-time content capture. Assist with the creation of event-related promotional materials and ensure timely content delivery for post-event communications.

Media & Communications Support

Provide support for media and communications efforts by assisting in the preparation of press materials, drafting content, and coordinating logistics as needed.

Analytics & Reporting Support

Assist in tracking and reporting on digital and social media performance. Support the collection of data related to marketing campaigns and provide insights to inform future content and engagement strategies.

Established in 2022, the Hamilton School is a multidisciplinary academic unit whose purpose is to support teaching and research concerning the ideas, traditions, and texts that shape Western civilization and American values and institutions. The School offers four undergraduate degrees, five undergraduate minors and two graduate degrees.

Applicants are encouraged to visit the Hamilton School website Hamilton School to learn more about the Hamilton School for Classical and Civic Education.

UF is the state's oldest, largest, and most comprehensive land grant university with an enrollment of over 50,000 students and was ranked the Number 1 public university in the United States by Wall Street Journal in its “2024 Best Colleges in the U.S.” report. UF is located in Gainesville, a city of approximately 150,000 residents in North-Central Florida, 50 miles from the Gulf of America, and 67 miles from the Atlantic Ocean, and within a 2-hour drive to large metropolitan areas (Orlando, Tampa, Jacksonville). The beautiful climate and extensive nearby parks and recreational areas afford year-round outdoor activities, including hiking, biking, and nature photography. UF's large college sports programs, museums, and performing arts centers support a range of activities and cultural events for residents to enjoy. Alachua County schools are highly rated and offer a variety of programs including magnet schools and an international baccalaureate program.

Learn more about what Gainesville has to offer at Visit Gainesville.

Employment Benefits include

• - Health Insurance: UF participates in state- and university-sponsored benefits programs for individuals, families, and domestic partners, and offers voluntary insurance that includes vision, dental, long-term disability and more.
• - Retirement Options: Attractive options include Florida Retirement System Pension Plan, State University System Optional Retirement Program, Florida Retirement System Investment Plan, and Voluntary Retirement Savings Plan.
• - Leave: UF staff enjoy a generous paid leave plan as well as access to a sick-leave pool, maternity/paternity leave and leave payouts.

Expected Salary

$65,000-$70,000

Required Qualifications

Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.

Preferred

A bachelor's degree in public relations, marketing, communications, journalism, or related field and eight years of professional experience. Significant ability in audio/visual production and editing is desired. Experience working with multiple media and press outlets. Ability to plan, organize, and coordinate work assignments. Experience with online content platforms and/or website curation preferred. Demonstrated ability to work as part of a team toward organizational objectives. Proficiency in Microsoft Suite, Adobe products, and other professional design software, as well as Canva, HTML and CSS languages for managing and building websites. Excellent written and verbal communication.

Health Assessment Required:No

Applications Close: 09 November 2026

Our Commitment

The University of Florida is an Equal Employment Opportunity Employer.

Hiring is contingent to eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392- 2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.