Strategic Marketing & Communications Manager

Brigade Boys & Girls Club; Wilmington (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Boys & Girls Clubs of Southwestern North Carolina is seeking a Marketing & Communications Manager to develop and execute a comprehensive strategy that strengthens brand, engages donors and elevates program impact across six counties.

The role collaborates with Resource Development, Operations and Programs to ensure consistent messaging, compelling campaigns and a strong online presence. Expect hands-on content creation, event support and strategic communications leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media or equivalent professional experience.
• Minimum 3–5 years of progressive marketing and communications experience, preferably within a nonprofit or mission-driven organization.
• Excellent writing, editing, proofreading and communications skills with demonstrated ability to tailor messaging for different audiences.
• Demonstrated experience managing Facebook, Instagram, LinkedIn, TikTok and YouTube for an organization or brand.
• Strong graphic design skills and proficiency with Canva; Adobe Creative Suite experience preferred.
• Experience with website content management, email marketing platforms and digital analytics.
• Familiarity with CRM/dund donor communications preferred.
• Ability to use contemporary digital marketing and productivity tools effectively, including AI-assisted tools.

Responsibilities

• Develop and execute an annual Marketing & Communications Plan aligned with BGCSENC's priorities.
• Review and update the plan quarterly based on priorities and results.
• Develop communications calendars for campaigns, events and announcements.
• Develop communications strategies for fundraising initiatives, events and launches.
• Create platform-appropriate graphics, short-form video, reels using provided assets.
• Monitor social media performance and use analytics to improve reach and growth.
• Maintain brand standards across all materials and channels.
• Coordinate donor communications and stewardship materials.

Skills

Writing & editing

Social media management

Content creation (graphics/video)

Brand management

Public relations & media relations

Project management

Analytics & reporting

Cross-department collaboration

AI-assisted tools usage

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media or related field

Tools

Canva

Adobe Creative Suite

WordPress CMS

Marketing automation / CRM platforms

Job description

Boys & Girls Clubs of Southwestern North Carolina is seeking a Marketing & Communications Manager to develop and execute a comprehensive strategy that strengthens brand, engages donors and elevates program impact across six counties.

The role collaborates with Resource Development, Operations and Programs to ensure consistent messaging, compelling campaigns and a strong online presence. Expect hands-on content creation, event support and strategic communications leadership.