Marketing & Communications Manager: Brand Strategy & Impact

United Way Of Central Carolinas Inc; Charlotte (NC); Vor Ort; USD 64.000 - 70.000; Vollzeit

Zusammenfassung

United Way of Greater Charlotte is seeking a Manager of Marketing and Communications to shape and execute an integrated marketing strategy. You will co-lead brand stewardship, omnichannel campaigns, and select media relations, translating data into actionable leadership decisions.

The role requires a strong marketing generalist who moves between strategy and execution, with excellent organization and project management across multiple priorities and deadlines.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of progressive marketing experience with strategic ownership.
• Experience developing and presenting annual marketing plans and brand strategies to executives.
• Experience managing direct reports, contractors, or agency partners with accountability for performance.
• Experience owning a departmental marketing budget with ROI reporting.
• Strong knowledge across digital marketing: SEO, SEM, PPC, email, social, and web content management.
• Proficiency with Google Analytics/GA4, Ads, and CRM platforms.
• Strong copywriting and communications skills.

Aufgaben

• Strategize and lead UWGC's brand and marketing initiatives across channels.
• Plan omnichannel campaigns, optimize websites, and drive ROI through analytics.
• Manage content creation and scheduling with cross-functional teams.
• Develop performance reporting and present insights to leadership.

Kenntnisse

Brand strategy

Strategic planning

Budget management

Cross-functional collaboration

Copywriting

Media relations

Team leadership

Marketing analytics

Ausbildung

Bachelor's degree in Marketing, Communications, Business, or related field

Advanced degree a plus

Tools

Google Analytics GA4

Google Ads

CRM platforms

Airtable

HTML basics

SEO/SEM

Content Management Systems

Jobbeschreibung

United Way of Greater Charlotte is seeking a Manager of Marketing and Communications to shape and execute an integrated marketing strategy. You will co-lead brand stewardship, omnichannel campaigns, and select media relations, translating data into actionable leadership decisions.

The role requires a strong marketing generalist who moves between strategy and execution, with excellent organization and project management across multiple priorities and deadlines.