Strategic Marketing & Communications Leader

Farm Credit; Greenville (NC); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Competitive pay

Comprehensive benefits

401(k) with match

Training and professional development

Work-life balance

Résumé du poste

AgCarolina Farm Credit is seeking a Marketing and Communications Manager to partner with leadership, drive growth marketing, and oversee digital channels including website, social media, email, and CRM systems. You will shape internal and external communications, strengthen employee engagement, and advocate for agriculture across communities served.

You’ll lead a team, build relationships with members and partners, and implement data-driven strategies that support the business plan and

Qualifications

• Bachelor’s degree or higher in business, marketing, communications, agriculture or related field.
• Seven years of marketing, communications, or related experience.
• Experience with multi-channel campaigns with measurable outcomes.
• Knowledge of CRM systems and marketing analytics.
• Willingness to travel within and outside the territory.

Responsabilités

• Lead a high-performing marketing and communications team delivering measurable business results.
• Build relationships with employees, members, producers, partners, officials, community leaders, and trade organizations.
• Partner with lending teams to identify growth opportunities and develop targeted campaigns.
• Execute integrated growth marketing strategies to drive loan growth and member acquisition.
• Deliver internal and external communications supporting alignment, engagement, and change initiatives.
• Establish metrics and analytics showing marketing effectiveness and member engagement impact.
• Support advocacy efforts and align marketing with Farm Credit priorities.
• Leverage AI-enabled marketing tools to enhance engagement and campaign performance.
• Foster positive working relationships to strengthen the association's reputation.

Connaissances

Multi-channel marketing

Marketing analytics

CRM systems

Digital performance metrics

Communication

Travel willingness

Formation

Bachelor's degree in business/marketing/communications/agriculture

Master's degree preferred

Outils

AI-powered marketing tools

SEO tools

Description du poste

AgCarolina Farm Credit is seeking a Marketing and Communications Manager to partner with leadership, drive growth marketing, and oversee digital channels including website, social media, email, and CRM systems. You will shape internal and external communications, strengthen employee engagement, and advocate for agriculture across communities served.

You’ll lead a team, build relationships with members and partners, and implement data-driven strategies that support the business plan and