Marketing and Communications Manager

Farm Credit; Greenville (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive benefits

401(k) with match

Training and professional development

Work-life balance

Job summary

AgCarolina Farm Credit is seeking a Marketing and Communications Manager to partner with leadership, drive growth marketing, and oversee digital channels including website, social media, email, and CRM systems. You will shape internal and external communications, strengthen employee engagement, and advocate for agriculture across communities served.

You’ll lead a team, build relationships with members and partners, and implement data-driven strategies that support the business plan and

Qualifications

• Bachelor’s degree or higher in business, marketing, communications, agriculture or related field.
• Seven years of marketing, communications, or related experience.
• Experience with multi-channel campaigns with measurable outcomes.
• Knowledge of CRM systems and marketing analytics.
• Willingness to travel within and outside the territory.

Responsibilities

• Lead a high-performing marketing and communications team delivering measurable business results.
• Build relationships with employees, members, producers, partners, officials, community leaders, and trade organizations.
• Partner with lending teams to identify growth opportunities and develop targeted campaigns.
• Execute integrated growth marketing strategies to drive loan growth and member acquisition.
• Deliver internal and external communications supporting alignment, engagement, and change initiatives.
• Establish metrics and analytics showing marketing effectiveness and member engagement impact.
• Support advocacy efforts and align marketing with Farm Credit priorities.
• Leverage AI-enabled marketing tools to enhance engagement and campaign performance.
• Foster positive working relationships to strengthen the association's reputation.

Skills

Multi-channel marketing

Marketing analytics

CRM systems

Digital performance metrics

Communication

Travel willingness

Education

Bachelor's degree in business/marketing/communications/agriculture

Master's degree preferred

Tools

AI-powered marketing tools

SEO tools

Job description

Marketing and Communications Manager

Are you passionate about supporting agriculture and rural communities? Do you thrive in a relationship-driven environment where your analytical skills and customer service make a real impact? If so, we want to hear from you!

As a Marketing and Communications Manager at AgCarolina Farm Credit, you’ll serve as a strategic partner to lending and executive leadership teams, helping drive business growth, strengthen employee engagement, advocate for agriculture, and enhance AgCarolina’s impact throughout the communities we serve. You’ll lead the association’s growth marketing strategy, overseeing digital marketing channels including website, social media, email marketing, digital advertising, SEO, AI powered search, CRM systems, and marketing automation tools. You’ll work independently and collaboratively to execute the internal and external communications strategy, ensuring consistent, effective messaging that supports organizational objectives, employee engagement, project and change management initiatives, member education, brand reputation, and Farm Credit’s voice within the agricultural community. Additionally, you’ll be part of a culture that values mentorship, candid conversations, attention to detail, and timely decision-making in service of agriculture and rural communities.

What You’ll Do

• Develop and lead a high-performing marketing and communications team that delivers measurable business results.
• Build strong relationships with employees, members, agricultural producers, industry partners, elected officials, community leaders, and trade organizations.
• Partner with lending team to identify growth opportunities, support prospecting efforts, and develop targeted marketing campaigns that drive loan growth and member acquisition.
• Execute integrated growth marketing strategies that generate qualified lending opportunities, increase market penetration, and strengthen member experience.
• Deliver effective internal and external communications that support organizational alignment, employee engagement, and successful change initiatives.
• Establish meaningful performance metrics and analytics that demonstrate marketing effectiveness, communication impact, member engagement, and contribution to Association growth objectives.
• Advance Farm Credit advocacy efforts through strategic legislative engagement, relationship building, and promotion of Farm Credit and agricultural priorities.
• Support achievement of Association business plan goals through data-driven marketing, communications, and public affairs initiatives.
• Evaluate and leverage emerging tools, AI-enabled marketing tools and digital engagement strategies to enhance member engagement, campaign effectiveness and organizational impact.
• Build and maintain positive working relationships to enhance the Association’s reputation.

What We Value

• Customer Focus – Building strong relationships through responsiveness and professionalism
• Collaboration – Working closely with your team and other departments to deliver exceptional service
• Excellence – Bringing precision, organization, and integrity to everything you do
• Growth – Enjoying opportunities for development, innovation, and meaningful contribution

What We’re Looking For

• Education and/or experience equivalent to a college degree in business, marketing, communications, agriculture or related field and seven years of experience in marketing, communications, business development, public affairs, or related areas. Master’s degree preferred.
• Knowledge of the Farm Credit system and knowledge of agriculture is helpful
• Experience developing and managing multi-channel marketing campaigns with measurable business outcomes.
• Experience utilizing marketing analytics, CRM systems, and digital performance metrics to inform decision making
• Superior communication (oral and written), decision/problem solving skills and good judgement
• Capability to handle high stress situations in a business and professional manner
• Ability to travel within and outside AgCarolina’s territory for training

Why Join Us

If you’re looking for:

• Competitive pay, including eligibility for incentive pay
• Comprehensive benefits (medical, dental, life, LTD, and others)
• Maternity, Paternity, and Caregiving Leave
• Company-matched 401(k) (100% match of the first 6% you defer)
• Commitment to training and professional development
• Meaningful work that allows one to make a difference in agricultural and rural communities
• Opportunities for work-life balance
• A great work environment with colleagues who have a shared commitment to our core values

AgCarolina Manager Competencies

1. Drives Results
2. Builds Effective Teams
3. Instills Trust
4. Communicates Effectively
5. Ensures Accountability
6. Develops Talent
7. Drives Engagement
8. Manages Complexity
9. Collaborates
10. Adaptability

Internal candidates must have at least 2 years of Farm Credit experience, a Fully Successful rating or higher on their most recent performance review and have been in their current role for at least 2 years before applying.

Interview Process

Applications received within the first 2 weeks of posting date will receive priority consideration. The position will remain open, however, until the vacancy is filled.

1. Phone Screen with AgCarolina HR Representative
2. In-person interview

Equal Opportunity Employer/including Disabled/Veterans. AgCarolina is unable to sponsor employment visas at this time.