Agriculture Marketing & Communications Manager

Sipcam Agro Solutions, LLC; Durham (NC); On-site; USD 80,000 - 110,000; Full time

Job summary

Sipcam Agro USA, Inc, headquartered in Durham, North Carolina, seeks a Manager of Marketing and Communications to lead integrated marketing across Agriculture and Specialty units in the USA and Canada. You will develop technical and promotional content for print, digital, direct-mail, point-of-purchase, and trade-show channels, coordinating across functions to create market demand and maintain brand identity.

The role involves writing plans, coordinating with the Sr.

Qualifications

• Bachelor’s degree in marketing, communications or similar field.
• Five plus years of experience in the agriculture industry in marketing and communications.
• Five plus years of project management experience.
• Expertise in Microsoft Office products (Word, Excel, PPT, Outlook); Canva, Adobe or graphic design software, WIX website design, AI.
• Five plus years of technical writing experience.
• Excellent interpersonal and communication skills – verbal and written.

Responsibilities

• Develop and write communication plans, by market or product, for Agriculture and Specialty business units.
• Coordinate, administer, communicate and follow-through on communication plans decided on with the Sr. Director of Marketing.
• Execute approved communication plan for print ads, literature, on-line promotional pieces, and tradeshow coordination as needed.
• Provide Sales team, Agriculture and Specialty Products, with appropriate marketing and communication tools, and reports.
• Assist with creation, maintenance and communication of price lists and sales programs.
• Work closely with the Sales team to ensure that sales programs developed are in line with distribution strategy.
• Maintain and develop social media strategy & tactics alongside marketing group/partners.
• Coordinate technical product label updates with Regulatory, Production, and Purchasing teams prior to production.
• Manage corporate websites for Sipcam Agro USA, Inc; Sipcam Agro Solutions; and Sipcam Agro Canada.
• Manage and develop corporate branding to ensure consistent corporate brand look and identity.
• Participate on the New Product Introduction team to drive new product campaigns.
• Liaison with trademark attorney as needed to ensure brand names are available at the time of product launch.
• Manage and track trademarks for Sipcam Agro USA, Inc., Advan LLC, and Sostram Corporation.
• Work with Sales team and the Sr. Director of Marketing to develop value proposition for key customer segments based on customer needs.
• Project management on an as needed basis, with tracking and coordination of product development, production coordination, package development and launch activities. Report on progress to the Sr. Director of Marketing
• Independently write Media plans and be able to convey results interpretation
• Coordinate Tradeshow activities, communications and demand creation
• Ability to report to the Durham, NC office

Skills

MS Office Suite

Canva

Adobe Creative Suite

WIX

AI tools

Graphic design

Cross-functional teamwork

Technical writing

Organization skills

Communication skills

Education

Bachelor’s degree in marketing/communications

Tools

Microsoft Office (Word, Excel, PPT, Outlook)

Canva

Adobe Creative Suite

WIX

AI

Job description

Sipcam Agro USA, Inc, headquartered in Durham, North Carolina, seeks a Manager of Marketing and Communications to lead integrated marketing across Agriculture and Specialty units in the USA and Canada. You will develop technical and promotional content for print, digital, direct-mail, point-of-purchase, and trade-show channels, coordinating across functions to create market demand and maintain brand identity.

The role involves writing plans, coordinating with the Sr.