Strategic Marketing & Communications Manager - Agriculture

Sipcam Agro USA, Inc.; Durham (NC); On-site; USD 80,000 - 110,000; Full time

Job summary

Sipcam Agro USA, Inc. in Durham, NC seeks a Manager of Marketing and Communications to lead integrated marketing across Agriculture and Specialty units in the USA and Canada. You will develop technical and promotional content for print, digital, direct-mail, and tradeshows, coordinating cross-functional execution to build demand and reinforce brand identity.

Reporting to the Sr. Director of Marketing, you will manage plans, tools, price lists, and campaigns, while collaborating with Sales to

Qualifications

• Bachelor’s degree in marketing, communications or similar field.
• Five plus years of experience in the agriculture industry in marketing and communications.
• Five plus years of project management experience.
• Expertise in Microsoft Office products (Word, Excel, PPT, Outlook); Canva, Adobe or graphic design software, WIX website design, AI

Responsibilities

• Develop and write communication plans, by market or product, for Agriculture and Specialty business units.
• Coordinate, administer, communicate and follow-through on communication plans decided on with the Sr. Director of Marketing.
• Execute approved communication plan for print ads, literature, on-line promotional pieces, and tradeshow coordination as needed.
• Provide Sales team, Agriculture and Specialty Products, with appropriate marketing and technical communication tools, and reports.
• Assist with creation, maintenance and communication of price lists and sales programs.
• Work closely with the Sales team to ensure that sales programs developed are in line with distribution strategy.
• Maintain and develop social media strategy & tactics alongside marketing group/partners.
• Coordinate technical product label updates with Regulatory, Production, and Purchasing teams prior to production.
• Manage corporate websites for Sipcam Agro USA, Inc; Sipcam Agro Solutions; and Sipcam Agro Canada.
• Manage and develop corporate branding to ensure consistent corporate brand look and identity.
• Participate on the New Product Introduction team to drive new product campaigns.
• Liaison with trademark attorney as needed to ensure brand names are available at the time of product launch.
• Manage and track trademarks for Sipcam Agro USA, Inc., Advan LLC, and Sostram Corporation.
• Work with Sales team and the Sr. Director of Marketing to develop value proposition for key customer segments based on customer needs.
• Project management on an as needed basis, with tracking and coordination of product development, production coordination, package development and launch activities. Report on progress to the Sr. Director of Marketing.
• Independently write Media plans and be able to convey results interpretation.
• Coordinate Tradeshow activities, communications and demand creation
• Ability to report to the Durham, NC office

Skills

Cross-functional work

Technical writing

Self-motivation

Organization skills

Multi-tasking

Decision making

Facilitation

Interpersonal skills

Education

Bachelor’s degree in marketing, communications or similar field

Tools

Microsoft Office

Canva

Adobe

WIX

AI tools

Job description

Sipcam Agro USA, Inc. in Durham, NC seeks a Manager of Marketing and Communications to lead integrated marketing across Agriculture and Specialty units in the USA and Canada. You will develop technical and promotional content for print, digital, direct-mail, and tradeshows, coordinating cross-functional execution to build demand and reinforce brand identity.

Reporting to the Sr. Director of Marketing, you will manage plans, tools, price lists, and campaigns, while collaborating with Sales to