Strategic Marketing & Communications Lead (Student Affairs)

Associated Students, San Diego State University; San Diego (CA); On-site; USD 90,000 - 100,000; Full time

Job summary

Associated Students at San Diego State University is seeking an Assistant Director of Marketing & Communications to lead the marketing strategy, oversee branding across departments, and coordinate comprehensive communications efforts campus-wide.

You will supervise the Marketing department staff, partner with student leaders, and develop data-informed planning, social media policy, and campaigns that tell the A.S. story to the campus community.

Qualifications

• Bachelor's degree in marketing, public relations, communications, student affairs or related field required; Master's preferred.
• Five years experience in marketing, communications and assessment strategies; campus experience preferred.
• Three years supervisory/management experience required.
• Trainings: Anti-Harassment Training for Supervisors; Workplace Violence Prevention; Data Security & Privacy; Gender Awareness Training.

Responsibilities

• Lead and oversee Associated Students marketing and strategic communication efforts.
• Coordinate branding efforts and ensure continuity across departments and for AS-wide initiatives.
• Develop, administer and analyze assessment strategy for AS student employees, volunteers, staff and participants.
• Oversee Marketing Department campaigns, messaging, digital marketing and public relations.
• Lead focus groups, needs assessments and surveys to gauge campus perceptions and satisfaction.
• Interact with SDSU StratComm/PR and media as AS representative; share outcomes with leadership.
• Communicate with senior staff about marketing outcomes, programs and initiatives.
• Supervise AS social media presence and develop policy for platforms.

Skills

Interpersonal skills

Supervisory skills

Marketing knowledge

Budgeting

Collaboration

Strategic planning

Education

Bachelor's degree in marketing/related field

Master's degree preferred

Job description

Associated Students at San Diego State University is seeking an Assistant Director of Marketing & Communications to lead the marketing strategy, oversee branding across departments, and coordinate comprehensive communications efforts campus-wide.

You will supervise the Marketing department staff, partner with student leaders, and develop data-informed planning, social media policy, and campaigns that tell the A.S. story to the campus community.