Strategic Communications Lead: Content & Social

The California State University; California (MO); Hybrid; USD 56,000 - 181,000; Full time

Benefits offered by this job

Benefits package

Job summary

San José State University is seeking an Assistant Director of Strategic Communications to lead integrated communications and enterprise social media efforts. The role combines strategic leadership with hands‑on content creation, including writing, editing, photography, video, and live streaming, to advance institutional priorities and reputation.

You will oversee content planning, collaborate with campus leaders, and guide campaigns across digital and print channels, ensuring timely, accessible

Qualifications

• Bachelor’s degree in communications, journalism, public relations, marketing, or a related field
• Five (5) years of progressively responsible professional experience in strategic communications or related field, including leading multifaceted projects and guiding staff.

Responsibilities

• Develop and implement integrated strategic communications plans
• Provide leadership to the Social Media and Strategic Communications Manager
• Guide content, social media, and communications strategies
• Advise campus leaders on messaging and audience engagement
• Lead strategic content planning across print, digital, web, and multimedia channels
• Write, edit, and oversee high-profile communications
• Coordinate cross-functional projects across colleges and divisions
• Support media relations with messaging and materials
• Serve on the crisis communications team with digital response guidance
• Establish workflows, calendars, and quality standards for communications
• Review major social media campaigns for opportunities and risk
• Lead enterprise social media strategy development
• Create multimedia social content including photography and video
• Analyze performance using analytics and translate insights into improvements
• Identify emerging digital trends and recommend approaches
• Provide training and best practices for campus communicators

Skills

Writing

Editing

Storytelling

Strategic communications

Social media strategy

Education

Bachelor’s degree in communications

Tools

Google Analytics

Content management systems

Adobe Creative Suite

Job description

San José State University is seeking an Assistant Director of Strategic Communications to lead integrated communications and enterprise social media efforts. The role combines strategic leadership with hands‑on content creation, including writing, editing, photography, video, and live streaming, to advance institutional priorities and reputation.

You will oversee content planning, collaborate with campus leaders, and guide campaigns across digital and print channels, ensuring timely, accessible