Strategic Marketing & Communications Lead

MIBOR; Indianapolis (IN); On-site; USD 60,000 - 90,000; Full time

Job summary

MIBOR, located in Indianapolis, seeks a Marketing and Communications Manager to craft content across newsletters, emails, websites, social media, and digital channels. The role drives messaging that highlights membership value, programs, education, advocacy, and events.

Collaborating across departments, you will maintain brand voice, manage campaigns, and optimize digital performance to engage members and support organizational goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field.
• Three to five years of experience in marketing, communications, digital marketing, or content development.
• Experience managing websites, email marketing, and social media platforms.
• Experience with CRM, marketing automation, and analytics tools preferred.
• Association or nonprofit experience is a plus.

Responsibilities

• Develops and executes an annual content strategy supporting organizational priorities and member engagement.
• Writes, edits, and produces compelling content for member newsletters, broker communications, email campaigns, website articles, social media, press releases, marketing collateral, and executive communications.
• Drives website strategy as primary content manager, audits content for accuracy and accessibility, and improves usability and SEO.
• Plans, creates, schedules, and publishes content across social media platforms; develops campaigns to boost engagement and brand awareness.
• Ensures brand consistency across all marketing materials and channels; supports integrated campaigns with the VP of Marketing and Communications.
• Tracks KPIs across communications and marketing initiatives; monitors analytics and prepares reports.
• Develops event communications plans and materials; coordinates promotion for key events.

Skills

Writing & editing

Project management

Digital marketing

Email marketing

CMS/Website publishing

SEO

Analytics

CRM/Marketing automation

Collaboration

Budget awareness

Education

Bachelor's degree in Marketing, Communications, PR or related field

Tools

CRM

Marketing automation

Analytics tools

Content management systems

Job description

MIBOR, located in Indianapolis, seeks a Marketing and Communications Manager to craft content across newsletters, emails, websites, social media, and digital channels. The role drives messaging that highlights membership value, programs, education, advocacy, and events.

Collaborating across departments, you will maintain brand voice, manage campaigns, and optimize digital performance to engage members and support organizational goals.