Strategic Marketing & Communications Director

Drexel University; Pennsylvania; Hybrid; USD 119,000 - 179,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

The Executive Director of Marketing and Communications at Drexel University’s Thomas R. Kline School of Law leads the integrated marketing program, unifying brand, recruitment, and reputation-building to elevate visibility regionally and nationally.

Reporting to the Dean, this senior role designs enrollment strategies across JD/LLM/MLS/undergrad programs, oversees a budget, and guides content, digital strategy, and stakeholder communications in a hybrid work setting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field; equivalent experience accepted.
• 8+ years in communications/marketing with at least 3 years in a management role.
• Exceptional writing and editing skills with ability to translate complex content.
• Experience planning and executing integrated communications strategies across web, social, and print.
• Strong project management and cross-functional collaboration skills.
• Experience with CRM platforms (Slate, Salesforce), digital analytics, and marketing automation.

Responsibilities

• Develop and lead the marketing and communications strategic plan with KPIs.
• Guide brand voice, visual identity, and creative direction; oversee digital presence.
• Own editorial strategy across digital and print channels for admissions, recruitment, and alumni.
• Build and lead a high-performing team and manage the annual budget.
• Lead recruitment marketing and enrollment yield strategies with vendors and CRM systems.
• Coordinate external communications with University Marketing & Communications and Advancement.

Skills

Strong writing

Strategic leadership

Project management

Digital marketing

Education

Bachelor’s degree

Tools

Slate

Salesforce

Job description

The Executive Director of Marketing and Communications at Drexel University’s Thomas R. Kline School of Law leads the integrated marketing program, unifying brand, recruitment, and reputation-building to elevate visibility regionally and nationally.

Reporting to the Dean, this senior role designs enrollment strategies across JD/LLM/MLS/undergrad programs, oversees a budget, and guides content, digital strategy, and stakeholder communications in a hybrid work setting.