Associate Director, Social Media & Strategy - Hybrid

Volt Edu; Philadelphia (Philadelphia County); Hybrid; USD 69,000 - 104,000; Full time

Job summary

Drexel University is seeking an Associate Director, Media Marketing, to execute a centralized social media strategy aligned with institutional priorities across brand awareness, student experience, enrollment, and alumni engagement. The role blends organic and paid social media work, coordinating with the Division of University Marketing and Communications and external partners.

The position is hybrid, in University City, Philadelphia, with in-person work twice weekly and event support as

Qualifications

• Bachelor's degree in journalism, marketing, PR, communications, English or related field.
• Minimum of 2 years of proven experience in social media management and strategy.
• Experience in audio and video creation, animation, production, graphics and multimedia software.
• Experience developing data-driven organic social media content with emphasis on video.
• Strong time and project management skills.
• Excellent interpersonal communication and client relations skills.
• Proficiency with Microsoft Office Suite.
• Ability to work occasional weekend and after-hours to support events.

Responsibilities

• Create content and effectively run UMAC-managed social accounts across platforms (Facebook, X, Instagram, YouTube, TikTok, LinkedIn).
• Lead planning and execution of marketing strategies aligned with university initiatives and enrollment goals.
• Maintain a comprehensive social media content calendar with upcoming events, content requests, monthly reports, and social copy.
• Lead the university-wide social media working group with vision and leadership.
• Monitor social channels and escalate noteworthy chatter related to brand, crises, or events.
• Lead channel-specific monthly reporting to show improvements in reach and engagement.
• Oversee advertising services and support strategists and team members.
• Collaborate with multiple offices to produce and disseminate engaging social content.

Skills

Social media management

Strategy

Video production

Multimedia software

Project management

Interpersonal communication

Education

Bachelor's Degree in Journalism, Marketing, Public Relations, Communications, English or related field

Tools

Microsoft Office Suite

Analytics suites

Job description

Drexel University is seeking an Associate Director, Media Marketing, to execute a centralized social media strategy aligned with institutional priorities across brand awareness, student experience, enrollment, and alumni engagement. The role blends organic and paid social media work, coordinating with the Division of University Marketing and Communications and external partners.

The position is hybrid, in University City, Philadelphia, with in-person work twice weekly and event support as