Law School Marketing & Communications Executive

Drexel University; Philadelphia (Philadelphia County); Hybrid; USD 119,000 - 179,000; Full time

Job summary

Drexel University’s Thomas R. Kline School of Law seeks an Executive Director of Marketing and Communications to set the vision and lead an integrated program across branding, recruitment, and reputation building.

This senior role partners with Admissions, Career Strategies, and University Marketing to align strategies for JD, LLM, MLS, and undergrad programs. The role leads a marketing and communications team, oversees budget and technology investments, and translates scholarship and student

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field.
• Minimum of 8 years in communications and marketing, with 3+ years in a management role.
• Exceptional writing and editing skills with ability to translate complex content.
• Experience planning and executing integrated communications, including digital marketing.
• Strong project management and ability to lead diverse teams and stakeholders.
• Experience with CRM platforms (Slate, Salesforce) and marketing analytics.

Responsibilities

• Develop and lead marketing and communications strategic plan with KPIs.
• Oversee brand voice, creative strategy, and website/digital presence.
• Own editorial and content strategy across digital and print platforms.
• Build and lead a high-performing team and manage annual budget.
• Lead recruitment marketing and enrollment strategies across programs.
• Collaborate with central offices and senior leadership on communications.

Skills

Writing skills

Editing skills

Integrated marketing

Leadership

CRM platforms

Digital analytics

Project management

Stakeholder management

Education

Bachelor's degree in Marketing/Comm

Master's degree (preferred)

Tools

Slate

Salesforce

Marketing automation

Job description

Drexel University’s Thomas R. Kline School of Law seeks an Executive Director of Marketing and Communications to set the vision and lead an integrated program across branding, recruitment, and reputation building.

This senior role partners with Admissions, Career Strategies, and University Marketing to align strategies for JD, LLM, MLS, and undergrad programs. The role leads a marketing and communications team, oversees budget and technology investments, and translates scholarship and student