Digital Marketing & Communications Lead (CRM, Web, & Ads)

Yeshiva University; New York (NY); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Excellent compensation package

Employee benefits

Job summary

The Assistant Director, Digital Marketing & Communications at Cardozo Law School, part of Yeshiva University, leads the school's digital marketing initiatives. This role oversees the CMS (Drupal), marketing automation (HubSpot), email campaigns, landing pages, and paid media coordination with central teams and external agencies.

Responsibilities include website accuracy, segmented email campaigns, alumni/donor communications support, and performance reporting.

Qualifications

• Bachelor’s degree in Communications, Marketing, Digital Media, or similar.
• 4+ years in digital marketing/communications.
• Experience with marketing automation, email, and CRM tools (HubSpot preferred).
• Experience with web and CMS tools (Drupal preferred).
• Experience with analytics and reporting tools (Google Analytics, Data Studio, Excel).
• Strong writing and communication skills.
• Ability to work with cross-functional stakeholders.

Responsibilities

• Develop and manage Cardozo website strategy and updates.
• Build HubSpot email campaigns and landing pages.
• Oversee digital advertising with central marketing and external agencies.
• Create dashboards and report on marketing performance.
• Supervise and mentor junior staff in digital marketing execution.

Skills

Digital marketing

Project management

Strong writing

Stakeholder partnerships

Data interpretation

Education

Bachelor's degree in Communications/Marketing/Digital Media

Tools

HubSpot

Drupal

Google Analytics

Google Data Studio

Excel

HTML/CSS

Job description

The Assistant Director, Digital Marketing & Communications at Cardozo Law School, part of Yeshiva University, leads the school's digital marketing initiatives. This role oversees the CMS (Drupal), marketing automation (HubSpot), email campaigns, landing pages, and paid media coordination with central teams and external agencies.

Responsibilities include website accuracy, segmented email campaigns, alumni/donor communications support, and performance reporting.