Executive Director, Strategic Marketing & Partnerships

SilkRoad; Boston (MA); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Tuition remission

Retirement contributions

Health insurance

Dental coverage

Paid time off

Job summary

Boston University is seeking an Executive Director Marketing Strategy & Partnerships to lead strategy, marketing, and partnerships across the External Affairs division. You will mentor a team of Marketing & Communications Strategists, align initiatives with university priorities, and drive measurable outcomes.

You will build strategic plans, engage senior leaders early, and ensure campaigns are on-brand and evaluated by defined metrics, with hybrid on-campus collaboration.

Qualifications

• Master’s degree with 8+ years of direct experience and 5+ years of management experience or equivalent.
• Proven ability to lead, mentor, and develop high-performing marketing, communications, or strategy teams.
• Strong leadership presence with experience influencing senior stakeholders and institutional leaders.
• Demonstrated expertise in developing and leading integrated marketing and communications strategies.
• Ability to translate complex goals into clear, actionable plans, briefs, and measurable objectives.
• Experience implementing structured intake, planning, and prioritization processes.

Responsibilities

• Own and translate partner goals into marketing plans aligned with university priorities.
• Develop annual and campaign-based strategies, ensuring work is defined, prioritized and positioned to land.
• Lead and mentor Marketing & Communications Strategists and oversee collaboration across units.
• Advise on tapping institutional connections to promote initiatives effectively.
• Ensure projects align with the University’s key messages and priorities.
• Define success metrics before work begins and assess outcomes for continuous improvement.
• Represent Strategy & Partnerships on External Affairs leadership and govern processes.

Skills

Leadership

Mentoring

Strategic planning

Stakeholder management

Cross-functional leadership

Data-driven evaluation

Communication

Education

Master’s degree

Job description

Boston University is seeking an Executive Director Marketing Strategy & Partnerships to lead strategy, marketing, and partnerships across the External Affairs division. You will mentor a team of Marketing & Communications Strategists, align initiatives with university priorities, and drive measurable outcomes.

You will build strategic plans, engage senior leaders early, and ensure campaigns are on-brand and evaluated by defined metrics, with hybrid on-campus collaboration.