Strategic Brand & Marketing Leader

The Rector & Visitors of the University of Virginia; Charlottesville (VA); Hybrid; USD 135,000 - 218,000; Full time

Benefits offered by this job

Comprehensive Benefits Package

Paid Time Off

Job summary

UVA Health is seeking an Associate Director of Marketing to lead brand strategy, growth initiatives, and integrated campaigns across UVA Health, Community Health, and the Manning Institute of Biotechnology. The role partners with clinical and administrative leaders to elevate brand equity and ROI.

The incumbent will manage a team, align enterprise marketing priorities with local market needs, and guide performance analytics to optimize campaigns and awareness in Northern Virginia.

Qualifications

• Bachelor's degree required.
• 8+ years of relevant professional experience, including 3 years of formal managerial experience.
• Strong leadership and strategic marketing capabilities.

Responsibilities

• Develop and steward UVA Health brand strategy across audiences and channels.
• Lead marketing and campaign strategy for UVA Community Health and affiliated hospitals.
• Oversee budget, cross-functional projects, and agency partnerships to ensure timely delivery and impact.
• Translate scientific and clinical developments into compelling narratives for diverse audiences.

Skills

Leadership

Marketing Strategy

Brand Management

Analytics

Cross-functional Collaboration

Education

Bachelor's degree

Job description

UVA Health is seeking an Associate Director of Marketing to lead brand strategy, growth initiatives, and integrated campaigns across UVA Health, Community Health, and the Manning Institute of Biotechnology. The role partners with clinical and administrative leaders to elevate brand equity and ROI.

The incumbent will manage a team, align enterprise marketing priorities with local market needs, and guide performance analytics to optimize campaigns and awareness in Northern Virginia.