Strategic Marketing & Brand Director for Dance

Empregara; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision

403(b) retirement plan

Transit and parking benefits

Paid time off

Job summary

Ballet Hispánico seeks a strategic Director of Marketing & Communications to lead BH’s institutional brand across its Company, School, and Community Arts Partnerships. You will shape and execute integrated marketing, communications, and revenue strategies, elevating visibility and engagement with diverse audiences and stakeholders.

Reporting to the Chief Managing Director, you will supervise an in-house team and external agencies, guiding storytelling, content production, and data-driven

Qualifications

• Bachelor's degree in marketing, communications, public relations, arts administration, business, or related field, or equivalent professional experience.
• Minimum 5 years in marketing/communications with leadership experience.
• Strong understanding of integrated marketing, digital communications, and CRM systems.
• Experience managing budgets and external agencies.
• Excellent written, verbal, interpersonal, and presentation skills.

Responsibilities

• Develop a comprehensive marketing and communications strategy aligned with BH's mission and programs.
• Lead marketing campaigns for Company performances, school enrollment, and outreach programs.
• Oversee digital content creation across website, social media, email, and advertising.
• Manage CRM, analytics, audience segmentation, and reporting.

Skills

Strategic planning

Leadership

Brand management

Audience analytics

CRM systems

Digital marketing

Content strategy

Project management

Communication skills

Budget management

Education

Bachelor's degree or equivalent experience

Tools

Ticketing platforms

Marketing automation tools

Donor management systems

Job description

Ballet Hispánico seeks a strategic Director of Marketing & Communications to lead BH’s institutional brand across its Company, School, and Community Arts Partnerships. You will shape and execute integrated marketing, communications, and revenue strategies, elevating visibility and engagement with diverse audiences and stakeholders.

Reporting to the Chief Managing Director, you will supervise an in-house team and external agencies, guiding storytelling, content production, and data-driven