Analytics Manager, Anti-Infectives Growth & Insights

GlaxoSmithKline plc; Durham (NC); On-site; USD 120,000 - 160,000; Full time

Job summary

GSK is seeking a Business Analytics Manager for the Anti-Infectives Insights & Analytics team in the U.S. to develop and execute commercial analyses guiding opportunity identification and prioritization.

You will target customers, segment markets, analyze marketing mix, and measure pilots while influencing decisions across sales, marketing and CI leadership. You will collaborate with Commercial Data & Analytics and Excellence Centers to connect analytics outputs to business actions, driving

Qualifications

• Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics.
• Experience with analytical (Python, SQL etc.) & visualization tools (Thoughtspot, PowerBI, Tableau etc.).
• Experience leading analytical workstreams or projects with cross‑functional stakeholders.

Responsibilities

• Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics.
• Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results.
• Collaborate with stakeholders across CI, Marketing, Sales, Customer Experience, Finance, and Technology.
• Create succinct story boards to communicate data learnings influencing business decisions.
• Identify opportunities to bring outside-in thinking and increase efficiencies through analytics automation and trusted data availability.

Skills

Marketing analytics

Customer targeting

Segmentation

Python

SQL

Power BI

Education

Bachelor's degree in Business/CS/Stats

MSc preferred

Tools

SAS

R

Python

Job description

GSK is seeking a Business Analytics Manager for the Anti-Infectives Insights & Analytics team in the U.S. to develop and execute commercial analyses guiding opportunity identification and prioritization.

You will target customers, segment markets, analyze marketing mix, and measure pilots while influencing decisions across sales, marketing and CI leadership. You will collaborate with Commercial Data & Analytics and Excellence Centers to connect analytics outputs to business actions, driving