Strategic Marketing Analytics Lead

Socket.dev; Chicago (IL); Hybrid; USD 75,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML is seeking a strategic analytics professional with 5+ years of experience in data strategy, marketing analytics, or consulting to lead competitive intelligence and audience insights across the automotive category for Mazda.

The role involves synthesizing multi‑source datasets into clear story‑driven insights, building audience segments, tracking brand KPIs, and delivering actionable recommendations to guide brand, media and audience strategies, with strong AI/LLM fluency.

Qualifications

• 5+ years of experience in data strategy, marketing analytics, or business consulting.
• Proficiency with syndicated data tools such as SimilarWeb, Vivvix, BrandWatch, Adobe Analytics, Dynata and Marketcast.
• Ability to translate audience data into actionable segmentation and behavioral insight.
• Ability to connect marketing metrics to downstream business KPIs (pipeline, revenue, brand share, etc.).
• Fluency with AI tools and LLMs for business use.

Responsibilities

• Analyze competitive intelligence across automotive brands including sales performance, media investment strategy, web traffic, consumer sentiment, brand health tracking, and survey research to understand market positioning and identify growth opportunities for Mazda.
• Build and validate audience profiles and consumer segments while uncovering whitespace opportunities and emerging consumer trends to support strategic targeting recommendations.
• Monitor and interpret key competitive KPIs such as Share of Voice, Cross Shopping, Share of Search/Web Traffic, Consideration, Purchase Intent, sentiment, and Web Conversion Ratios to evaluate brand performance within the automotive category.
• Synthesize large, complex, and multi source datasets into story driven insights and strategic recommendations that inform brand, media, and audience strategies
• Conduct social listening, competitive positioning, and consumer perception analysis to assess brand health, campaign performance, and competitor movement across the automotive landscape.

Skills

Data strategy

Marketing analytics

Business consulting

Syndicated data tools

AI / LLM fluency

Tools

SimilarWeb

Vivvix

BrandWatch

Adobe Analytics

Dynata

Marketcast

Job description

VML is seeking a strategic analytics professional with 5+ years of experience in data strategy, marketing analytics, or consulting to lead competitive intelligence and audience insights across the automotive category for Mazda.

The role involves synthesizing multi‑source datasets into clear story‑driven insights, building audience segments, tracking brand KPIs, and delivering actionable recommendations to guide brand, media and audience strategies, with strong AI/LLM fluency.