Marketing Intelligence & Insights Director: Strategy & Growth

Nationwide Children's Hospital; Columbus (OH); On-site; USD 150,000 - 210,000; Full time

Job summary

Nationwide Children's Hospital is seeking a Director of Marketing Intelligence & Insights to lead the organization’s marketing analytics and insights function. You will transform data into strategic guidance that drives growth, strengthens brand reputation and enhances consumer engagement across departments.

Reporting to the VP of Brand Advancement, you will integrate research, market intelligence, brand measurement and performance reporting to inform strategic decisions and elevate the

Qualifications

• Experience translating complex data into strategic recommendations for senior leaders.
• Minimum of 8–10 years of progressively responsible experience in marketing, consumer insights, analytics, research or strategic planning, including experience leading teams.

Responsibilities

• Develop and lead a comprehensive marketing intelligence strategy aligned with organizational priorities and growth objectives.
• Integrate consumer insights, market intelligence, brand performance and marketing analytics into a unified framework that supports strategic planning.
• Provide actionable insights and recommendations that inform brand strategy, integrated marketing, digital engagement and service line growth.
• Monitor industry trends, competitive activity and changing consumer behaviors to identify emerging opportunities and risks.
• Develop executive dashboards and performance reporting that connect marketing initiatives to organizational goals.
• Lead the organization’s qualitative and quantitative market research initiatives.
• Oversee audience segmentation, profiling and journey insights that inform strategies.
• Translate research findings into recommendations that strengthen positioning and engagement.

Skills

Marketing analytics

Market research

Data storytelling

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

CRM systems

BI tools

Marketing technologies

Data visualization

Job description

Nationwide Children's Hospital is seeking a Director of Marketing Intelligence & Insights to lead the organization’s marketing analytics and insights function. You will transform data into strategic guidance that drives growth, strengthens brand reputation and enhances consumer engagement across departments.

Reporting to the VP of Brand Advancement, you will integrate research, market intelligence, brand measurement and performance reporting to inform strategic decisions and elevate the