Strategic Marketing Account Lead

Cogent Talent Solutions; Greensboro (NC); On-site; USD 65,000 - 80,000; Full time

Job summary

Cogent Talent Solutions seeks a Marketing Account Manager to lead a client portfolio and drive strategic marketing initiatives. You will manage timelines, coordinate internal experts, and communicate ROI to clients.

The role requires strong organizational, planning, and communications skills, with experience leading client meetings and tailoring strategies to client goals. This is a fast-paced, independent role grounded in measurable results.

Qualifications

• Working knowledge of Google Analytics, Google Ads, and Meta platforms.
• Experience managing multiple client accounts or projects simultaneously.
• Strong organization, timeline, and project management skills.
• 3+ years of relevant experience in marketing, account management, or client services.
• BS in Marketing, Communications, Business, or a related field, or equivalent experience.

Responsibilities

• Serve as the primary point of contact for an assigned portfolio of clients by building trusted relationships, leading client meetings, and providing strategic marketing guidance aligned with each client's business goals.
• Establish the strategic foundation for each client by developing brand guidelines, identifying target audiences, defining messaging and positioning, and ensuring internal teams have the information needed to execute successfully.
• Execute marketing strategies and roadmaps by building timelines, creating detailed tasks in ClickUp, coordinating internal specialists, and adapting plans as client needs, priorities, or performance change.
• Lead internal project execution by providing clear direction to specialists, maintaining accurate due dates, ensuring tasks remain up to date in ClickUp, and holding projects accountable to established timelines.
• Execute email marketing campaigns for clients who require them and contribute to other marketing initiatives when appropriate to support client needs.
• Analyze marketing performance by interpreting KPIs, explaining the story behind the data in a way clients understand, and recommending strategic adjustments that support long-term business growth.
• Maintain clear communication through detailed recap emails, organized project documentation, and proactive collaboration with both clients and internal teams.
• Review marketing deliverables for quality and strategic alignment while proactively identifying client concerns, project risks, or opportunities before they become larger issues.

Job description

Cogent Talent Solutions seeks a Marketing Account Manager to lead a client portfolio and drive strategic marketing initiatives. You will manage timelines, coordinate internal experts, and communicate ROI to clients.

The role requires strong organizational, planning, and communications skills, with experience leading client meetings and tailoring strategies to client goals. This is a fast-paced, independent role grounded in measurable results.