Strategic Marketing Account Lead

Cogent Analytics

Greensboro (NC)

On-site

USD 60,000 - 90,000

Full time

9 days ago

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Job summary

Cogent Analytics is seeking a Marketing Account Manager to lead strategic marketing for a portfolio of client accounts in Greensboro. You will execute campaigns, manage timelines, and coordinate internal specialists to deliver measurable results.

You will drive client conversations, interpret KPIs, and communicate ROI while maintaining strong relationships and thorough project documentation. This fast-paced role demands independence and proactive collaboration.

Qualifications

3+ years of relevant experience in marketing, account management, or client services.
Experience managing multiple client accounts or projects simultaneously.
Strong organization, timeline, and project management skills.
BS in Marketing, Communications, Business, or a related field, or equivalent experience.

Responsibilities

Serve as the primary point of contact for an assigned portfolio of clients by building trusted relationships, leading client meetings, and providing strategic marketing guidance aligned with each client's business goals.
Establish the strategic foundation for each client by developing brand guidelines, identifying target audiences, defining messaging and positioning, and ensuring internal teams have the information needed to execute successfully.
Execute marketing strategies and roadmaps by building timelines, creating detailed tasks in ClickUp, coordinating internal specialists, and adapting plans as client needs, priorities, or performance change.
Lead internal project execution by providing clear direction to specialists, maintaining accurate due dates, ensuring tasks remain up to date in ClickUp, and holding projects accountable to established timelines.
Execute email marketing campaigns for clients who require them and contribute to other marketing initiatives when appropriate to support client needs.
Analyze marketing performance by interpreting KPIs, explaining the story behind the data in a way clients understand, and recommending strategic adjustments that support long-term business growth.
Maintain clear communication through detailed recap emails, organized project documentation, and proactive collaboration with both clients and internal teams.
Review marketing deliverables for quality and strategic alignment while proactively identifying client concerns, project risks, or opportunities before they become larger issues