Strategic Marketing Account Lead

Jobtailor; Bemidji (MN); On-site; USD 65,000 - 90,000; Full time

Job summary

Pinnacle is seeking an experienced marketing professional to act as a trusted advisor for client strategy and KPIs. The role involves developing strategic marketing plans, expanding services, and driving ongoing optimization across channels.

You will collaborate with the production team to create high-quality assets, plan 30–60 days ahead, manage workload, and serve as the primary client lead, delivering clear communication and exceptional service.

Qualifications

• Bachelor's degree or equivalent experience in Marketing or related field preferred.
• 4+ years as account manager, marketing manager, or similar role with experience in a variety of marketing channels.
• Proven ability to work within budgets and deadlines.
• Proven ability to understand goals and strategy.
• Effective project management and collaboration skills.
• Experience sourcing quality marketing materials and managing printing or other vendor relationships.
• Experience with content production for email, social media, and websites.
• Experience with technical account setups and management of social media, Google Ads, and websites.

Responsibilities

• Act as a trusted advisor, aligning tactics with client strategy, goals and KPIs.
• Develop and implement strategic marketing plans that enhance client effectiveness, expand services, strengthen business relationships, and drive ongoing optimization.
• Stay up to date on top marketing trends, efficiencies and best practices.
• Collaborate with production team members to produce effective, high-quality marketing assets.
• Plan 30-60 days ahead using client roadmaps, campaign planning, and proactive scheduling.
• Manage workload proactively, monitor hours, and communicate capacity or scope concerns early.
• Serve as the primary client lead, driving clarity, momentum, and confidence.
• Deliver excellent customer service through timely responses and clear communication of processes, timelines, and recommendations.
• Build trust in Pinnacle's services and capabilities.

Skills

Strategic marketing planning

Client relationship management

Project management

Content production

Budget management

Education

Bachelor's degree or equivalent

Tools

Google Ads

Social media management

Email marketing tools

Website management

Job description

Pinnacle is seeking an experienced marketing professional to act as a trusted advisor for client strategy and KPIs. The role involves developing strategic marketing plans, expanding services, and driving ongoing optimization across channels.

You will collaborate with the production team to create high-quality assets, plan 30–60 days ahead, manage workload, and serve as the primary client lead, delivering clear communication and exceptional service.