Strategic Market Intelligence Analyst

Elite International Schools; Town of Texas (WI); On-site; USD 65,000 - 100,000; Full time

Job summary

Elite International Schools is seeking a Market Research Analyst to gather, analyse, and interpret market, customer, competitor, and industry information to support strategic decisions. You will turn complex research into clear insights that identify growth opportunities, strengthen positioning, and manage commercial risks.

You will collaborate with Strategy, Marketing, Product, Sales, Finance, and leadership to define priorities and deliver actionable analysis.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Analytics, Finance, Social Sciences, or a related field.
• Experience in market research, competitive intelligence, business intelligence, strategy analysis, consulting, or related analytical role.
• Strong understanding of market research methods, including primary research, secondary research, surveys, interviews, desk research, and data analysis.
• Ability to analyse market size, growth trends, customer segments, competitor strategies, product offerings, pricing, and industry developments.
• Experience monitoring competitors, including product launches, partnerships, investments, marketing activity, financial performance, and strategic announcements.
• Ability to synthesise information from multiple sources into concise, commercially relevant insights and recommendations.
• Strong Excel or spreadsheet skills; experience with Power BI, Tableau, Looker, or similar reporting tools is an advantage.
• Familiarity with market-research databases, industry reports, public filings, customer data, web analytics, social-listening tools, or CRM data.
• Ability to create clear reports, dashboards, competitor profiles, market maps, presentations, and executive summaries.
• Strong critical thinking and ability to assess source credibility, data quality, assumptions, and research limitations.
• Experience supporting strategic planning, market-entry assessments, product positioning, pricing analysis, or go-to-market decisions is advantageous.
• Excellent written communication, presentation, stakeholder-management, and organisational skills.
• Strong attention to detail, curiosity, problem-solving ability, and ability to manage multiple research priorities.

Responsibilities

• Monitoring competitor activity and product launches.
• Assessing market size and growth trends.
• Analyzing customer behaviour and preferences.
• Conducting primary and secondary research and data analysis.
• Evaluating product pricing developments and market entry possibilities.
• Preparing market-intelligence reports and dashboards for leadership.

Skills

Market research methods

Primary & secondary research

Market size & trends analysis

Customer behaviour analysis

Synthesis of information

Report and presentation skills

Stakeholder management

Critical thinking

Organisational skills

Multi-tasking

Education

Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Analytics, Finance, Social Sciences, or related field

Tools

Excel

Power BI

Tableau

Looker

Job description

Elite International Schools is seeking a Market Research Analyst to gather, analyse, and interpret market, customer, competitor, and industry information to support strategic decisions. You will turn complex research into clear insights that identify growth opportunities, strengthen positioning, and manage commercial risks.

You will collaborate with Strategy, Marketing, Product, Sales, Finance, and leadership to define priorities and deliver actionable analysis.