Market Insights Analyst

TCC Toyota Motor Credit Corporation Company; Plano (TX); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Toyota seeks a proactive professional to define and translate non-retail business customer needs into strategy. You will work with cross-functional partners to shape products, services, and experiences for business customers and dealers.

This role leverages consumer insights with market benchmarking to spot risks and opportunities, informing marketing and communications strategies for new business opportunities; strong collaboration and storytelling are essential.

Qualifications

• BA/BS degree in a relevant field.
• 2+ years of consumer insights, marketing or market research experience.
• Experience engaging with customers or dealers (e.g., interviews, focus groups).
• Ability to combine quantitative and qualitative insights to support strategy.
• Strong storytelling and cross-functional communication skills.

Responsabilités

• Develop clear definition of target business customers based on research and data.
• Represent customer needs in strategy development and business plans.
• Promote customer needs across stakeholders and solutions.
• Understand and promote dealer network needs and opportunities.
• Leverage consumer insights resources for market image and needs.

Connaissances

Storytelling

Consumer insights

Marketing

Market research

Communication

Formation

BA/BS degree

Description du poste

Overview Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for talented team members who want to Dream. Do. Grow. with us.

Who we’re looking for

Toyota is exploring opportunities to fulfill the mobility needs of business customers. Led by TFS, this is an enterprise-wide business that seeks to provide customer centric solutions to the varied needs of non-retail (business) customers. This role is responsible for establishing, integrating and maintaining a strong understanding of the non-retail customer and dealer’s needs. In addition, benchmarking competitive environment and providing insights on risk and opportunities within the segment. This role is critical in reflecting customer needs and motivations in all aspects of products, services and experiences that Toyota creates. Further, this provides the foundation for marketing and communications strategies for new business opportunities.

Toyota does not offer support or sponsorship of job applicants for employment-based visas or any other work authorization for this role now or in the future. You must have the right to work in the United States and not require Toyota support or sponsorship for immigration-related employment (e.g., H-1B, O-1, E-3, H-1B1, TN, F-1 OPT, F-1 STEM OPT, F-1 CPT, 'job flexibility benefits' [also known as I-140 or Adjustment of Status portability], etc.) now or in the future. You should not apply for this role if you will require Toyota to assist with immigration support or sponsorship now or in the future.

What you’ll be doing

• Develop clear definition of target business customers - based on research, genchi genbutsu, and various data sources. Represent the needs and motivations of non-retail business customers in strategy development and business plans - promote common understanding of the customer with all stakeholders - advocate for the customer need in any business solution
• Understand and promote the needs of the dealer network - identify opportunities and risk management by leveraging the dealer network
• Utilize TFS and TMNA consumer insights resources for an efficient development of market image and customer needs
• Lead benchmarking and competitor insights. Have a clear understanding of the market and competitors – identify changes and trends, then translate this into business opportunities for Toyota
• This business scope assumes that current TFS and TMNA products and services are not directly transferable, as such, this role will be key in creating a requirements to support non-retail customers.

What you bring

• BA/BS degree
• 2+ years of experience in consumer insights, marketing or market research
• Prior experience engaging with customers and or dealers (i.e.. interviews, focus groups, etc.)
• Demonstrated ability to combine quantitative and qualitative insights to support business strategy
• Strong story telling ability, communicating effectively across all levels of the organization, creating engagement and aligned understanding

Added bonus if you have

• Advanced degree
• 5+ years of consumer insights experience, marketing or market research
• Prior experience in the fleet space
• Prior experience engaging with dealers
• Workshop facilitation
• Competitive business benchmarking

What we’ll bring

During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

• A work environment built on teamwork, flexibility, and respect
• Professional growth and development programs to help advance your career, as well as tuition reimbursement
• Team Member Vehicle Purchase Discount
• Toyota Team Member Lease Vehicle Program (if applicable)
• Comprehensive health care and wellness plans for your entire family
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute (if applicable)
• Paid holidays and paid time off
• Referral services related to prenatal services, adoption, childcare, schools and more
• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)
• Relocation assistance (if applicable)

At Toyota, we don’t just have a vision, but a group of talented, dedicated people who work hard every day to turn that vision into reality. Our mission is to build a future where everyone has the freedom to move. We believe that nothing is impossible. We have big dreams and persevere through any obstacles. We work together to create the future of mobility and make the world a better place.

Belonging at Toyota

Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Career Possibilities:

Toyota is a place for people who dream big and are determined to make those dreams a reality. We encourage innovation and look for people who will challenge the status quo in order to make the world a better place. We thrive on teamwork and collaboration and know diverse backgrounds, experiences and perspectives are not only the right thing for our people, they are a business imperative. Together, we’re empowered to forge our own paths — to be agile, curious and embrace a growth mindset and immerse ourselves in situations to gain new perspectives and to inspire bold, innovative ways of thinking and working. Our success as a company is directly tied to our team members’ success, and our collective ability to give back to society through an unwavering commitment to delight our customers and make people’s lives better. If you want to be part of the next-generation of innovations that help keep the world moving, then join us. And let’s start our impossible, together.