Strategic Market Growth Manager

PLASKOLITE, LLC; Columbus (OH); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Sign-On Bonus

Health Insurance

401(k) and Employer Contribution

Paid Time Off

Paid Holidays

Vision Insurance

Life Insurance

Employee Discount Program

Tuition Reimbursement

Voluntary Life Insurance

Job summary

Market Development Manager at PLASKOLITE, LLC in Columbus, OH leads market growth across Building and Specialty Products. Drives cross-functional collaboration among Sales, Marketing, Product Management, and Operations to align go-to-market strategies with growth objectives.

The role focuses on identifying opportunities, shaping product strategies, and coordinating with R&D and manufacturing to bring new products to market. Strong market insight and stakeholder engagement are essential.

Qualifications

• Bachelor’s degree in business, engineering, marketing, or related field
• 10+ years of experience in product and market development within the plastic sheeting industry, with building products and specialty applications

Responsibilities

• Develop and execute a market growth strategy for Building Products and Specialty Products.
• Identify and evaluate new applications, customers/ channels through market research.
• Partner with R&D, sales, and operations to bring new products to market and expand existing product lines.
• Act as the voice of the customer within Plaskolite, translating market insights into actionable strategies.
• Lead market/ product development initiatives from ideation through commercialization.
• Conduct in-depth market, competitor, and application analyses to define growth opportunities.
• Drive new product introduction in collaboration with technical, operational, and commercial teams.
• Develop market positioning, value propositions, and business cases for new and existing products.
• Build and strengthen relationships with architects, OEMs, distributors, and contractors to influence specification and adoption.
• Support sales teams with training, technical insights, and customer engagement strategies.
• Monitor financial performance, pricing strategies, and profitability metrics to ensure segment growth.
• Champion sustainability initiatives and compliance with industry standards, codes, and certifications.
• Represent Plaskolite at industry associations, trade shows, and customer events.
• Provide executive-level reporting on market trends, opportunities, and strategic progress.
• All other duties as assigned.

Skills

Market growth

Cross-functional leadership

Product launch

Market analysis

Stakeholder management

Communication

Education

Bachelor’s degree + MBA preferred

Job description

Market Development Manager at PLASKOLITE, LLC in Columbus, OH leads market growth across Building and Specialty Products. Drives cross-functional collaboration among Sales, Marketing, Product Management, and Operations to align go-to-market strategies with growth objectives.

The role focuses on identifying opportunities, shaping product strategies, and coordinating with R&D and manufacturing to bring new products to market. Strong market insight and stakeholder engagement are essential.