Market Development Manager

PLASKOLITE; Columbus (OH); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Sign-On Bonus

Health Insurance

401(k) and Employer Contribution

Paid Time Off

Paid Holidays

Dental Insurance

Vision Insurance

Life Insurance

Employee Discount Program

Tuition Reimbursement

Voluntary Life Insurance

Job summary

PLASKOLITE is seeking a Market Development Manager to identify and develop growth opportunities across existing and emerging markets. You will help shape go-to-market strategies by coordinating across Sales, Marketing, Product Management, and Operations in a fast-paced manufacturing environment.

The role acts as a strategic connector rather than a people manager, requiring deep market insight and the ability to influence commercial directions through cross-functional collaboration.

Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, or related field; MBA preferred.
• 10+ years of experience in product and market development within the plastic sheeting industry, with focus on building products and specialty applications.
• Proven success launching new products and driving market adoption in construction or specialty markets.
• Strong knowledge of acrylic, polycarbonate, PETG, PVC, and related thermoplastic sheet products.

Responsibilities

• Develop and execute a market growth strategy for the Building Products and Specialty Products segment.
• Identify and evaluate new applications, customers/ channels through market research and trend analysis.
• Partner with R&D, sales, and operations to bring new products to market and expand existing product lines.
• Act as the voice of the customer within Plaskolite, translating market insights into actionable strategies.
• Lead market/product development initiatives from ideation through commercialization.
• Conduct in-depth market, competitor, and application analyses to define growth opportunities.
• Drive new product introduction in collaboration with technical, operational, and commercial teams.
• Develop market positioning, value propositions, and business cases for new and existing products.
• Represent Plaskolite at industry associations, trade shows, and customer events.
• Provide executive-level reporting on market trends, opportunities, and strategic progress.

Skills

Product development

Market analysis

Cross-functional leadership

Communication skills

Strategic thinking

Education

Bachelor's degree

MBA preferred

Job description

JOB TITLE: Market Development Manager

REPORTS TO: Commercial

DEPARTMENT: VP of Product Management

LOCATION: Columbus, OH

PAY RANGE: Final compensation will be based on experience, skills, and

Qualifications

PAY/WAGE TYPE: Salaried | Exempt

WORK HOURS: Full-time

Job Summary

The Market Development Manager is responsible for identifying, evaluating, and developing growth opportunities across existing and emerging markets for Plaskolite. This role focuses on expanding the company’s presence in targeted industries, applications, and customer segments by combining market intelligence, customer engagement, and internal collaboration. Acting as a strategic connector between Sales, Marketing, Product Management, and Operations, the Market Development Manager helps shape and execute go-to-market strategies that align with Plaskolite’s growth and value proposition objectives. While not a people manager, this role influences commercial direction through deep market insight and strong cross-functional coordination. This position requires attention to detail, the ability to work in a fast-paced manufacturing environment, and a strong commitment to safety, teamwork, and quality reflecting Plaskolite’s core values of Integrity and Improvement.

Essential Duties And Responsibilities

• Develop and execute a market growth strategy for the Building Products and Specialty Products segment.
• Identify and evaluate new applications, customers/ channels through market research and trend analysis.
• Partner with R&D, sales, and operations to bring new products to market and expand existing product lines.
• Act as the voice of the customer within Plaskolite, translating market insights into actionable strategies.
• Lead market/ product development initiatives from ideation through commercialization.
• Conduct in-depth market, competitor, and application analyses to define growth opportunities.
• Drive new product introduction in collaboration with technical, operational, and commercial teams.
• Develop market positioning, value propositions, and business cases for new and existing products.
• Build and strengthen relationships with architects, OEMs, distributors, and contractors to influence specification and adoption.
• Support sales teams with training, technical insights, and customer engagement strategies.
• Monitor financial performance, pricing strategies, and profitability metrics to ensure segment growth.
• Champion sustainability initiatives and compliance with industry standards, codes, and certifications.
• Represent Plaskolite at industry associations, trade shows, and customer events.
• Provide executive-level reporting on market trends, opportunities, and strategic progress.
• All other duties as assigned.

Qualifications

Education and Experience

• Bachelor’s degree in Business, Engineering, Marketing, or related field (MBA preferred).
• 10+ years of experience in product and market development within the plastic sheeting industry, with specific expertise in building products and specialty applications.

Skills and Competencies

• Proven success in launching new products and driving market adoption in construction or specialty markets.
• Strong knowledge of acrylic, polycarbonate, PETG, PVC, and related thermoplastic sheet products.
• Demonstrated ability to lead cross-functional teams and manage complex development initiatives.
• Strong analytical skills with experience interpreting market data, financials, and customer insights.
• Excellent communication, presentation, and stakeholder management skills.

Available Benefits

• Sign-On Bonus
• Health Insurance
• 401(k) and Employer Contribution
• Paid Time Off
• Paid Holidays
• Dental Insurance
• Vision Insurance
• Life Insurance
• Employee Discount Program
• Tuition Reimbursement
• Voluntary Life Insurance

About Plaskolite

PLASKOLITE is a global leader in manufacturing of engineering thermoplastics, including Acrylic, Polycarbonate, ABS, Olefin and PETG Sheet, Extruded Profiles and PMMA Polymers. Founded in 1950, by Donald Dunn and family, PLASKOLITE has a reputation for providing the highest quality products in the industry. Our innovative thermoplastic solutions are used in a wide variety of applications, including glazing, safety shields, lighting, signs and point-of-purchase displays. Headquartered in Columbus, Ohio, with manufacturing facilities throughout North America and Europe, Plaskolite delivers superior thermoplastic sheet, profiles, and polymers to the world through long-lasting customer relationships and hands-on customer service.

PLASKOLITEis committed to providing equal employment opportunities to qualified individuals with disabilities. If requested, the Company will provide reasonable accommodation to otherwise qualified individuals where appropriate to allow the ++individual to perform the essential functions of the job, so long as doing so does not create an undue hardship on the business.