Market Development Manager

PLASKOLITE, LLC; Columbus (OH); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Sign-On Bonus

Health Insurance

401(k) and Employer Contribution

Paid Time Off

Paid Holidays

Vision Insurance

Life Insurance

Employee Discount Program

Tuition Reimbursement

Voluntary Life Insurance

Job summary

Market Development Manager at PLASKOLITE, LLC in Columbus, OH leads market growth across Building and Specialty Products. Drives cross-functional collaboration among Sales, Marketing, Product Management, and Operations to align go-to-market strategies with growth objectives.

The role focuses on identifying opportunities, shaping product strategies, and coordinating with R&D and manufacturing to bring new products to market. Strong market insight and stakeholder engagement are essential.

Qualifications

• Bachelor’s degree in business, engineering, marketing, or related field
• 10+ years of experience in product and market development within the plastic sheeting industry, with building products and specialty applications

Responsibilities

• Develop and execute a market growth strategy for Building Products and Specialty Products.
• Identify and evaluate new applications, customers/ channels through market research.
• Partner with R&D, sales, and operations to bring new products to market and expand existing product lines.
• Act as the voice of the customer within Plaskolite, translating market insights into actionable strategies.
• Lead market/ product development initiatives from ideation through commercialization.
• Conduct in-depth market, competitor, and application analyses to define growth opportunities.
• Drive new product introduction in collaboration with technical, operational, and commercial teams.
• Develop market positioning, value propositions, and business cases for new and existing products.
• Build and strengthen relationships with architects, OEMs, distributors, and contractors to influence specification and adoption.
• Support sales teams with training, technical insights, and customer engagement strategies.
• Monitor financial performance, pricing strategies, and profitability metrics to ensure segment growth.
• Champion sustainability initiatives and compliance with industry standards, codes, and certifications.
• Represent Plaskolite at industry associations, trade shows, and customer events.
• Provide executive-level reporting on market trends, opportunities, and strategic progress.
• All other duties as assigned.

Skills

Market growth

Cross-functional leadership

Product launch

Market analysis

Stakeholder management

Communication

Education

Bachelor’s degree + MBA preferred

Job description

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Market Development Manager

• Posted on October 9, 2026

Locations

Showing 1 location

Columbus, OH 43215, USA

• On-site
• SALARY
• Full-Time
• Requisition #: MARKE001234

Description

JOB TITLE: Market Development Manager REPORTS TO: Commercial
DEPARTMENT: VP of Product Management LOCATION: Columbus, OH

PAY RANGE: Final compensation will be based on experience, skills, and

qualifications

Job Summary

The Market Development Manager is responsible for identifying, evaluating, and developing growth opportunities across existing and emerging markets for Plaskolite. This role focuses on expanding the company’s presence in targeted industries, applications, and customer segments by combining market intelligence, customer engagement, and internal collaboration. Acting as a strategic connector between Sales, Marketing, Product Management, and Operations, the Market Development Manager helps shape and execute go-to-market strategies that align with Plaskolite’s growth and value proposition objectives. While not a people manager, this role influences commercial direction through deep market insight and strong cross-functional coordination.

This position requires attention to detail, the ability to work in a fast-paced manufacturing environment, and a strong commitment to safety, teamwork, and quality—reflecting Plaskolite’s core values of Integrity and Improvement.

Essential Duties and Responsibilities

• Develop and execute a market growth strategy for the Building Products and Specialty Products segment.
• Identify and evaluate new applications, customers/ channels through market research and trend analysis.
• Partner with R&D, sales, and operations to bring new products to market and expand existing product lines.
• Act as the voice of the customer within Plaskolite, translating market insights into actionable strategies.
• Lead market/ product development initiatives from ideation through commercialization.
• Conduct in-depth market, competitor, and application analyses to define growth opportunities.
• Drive new product introduction in collaboration with technical, operational, and commercial teams.
• Develop market positioning, value propositions, and business cases for new and existing products.
• Build and strengthen relationships with architects, OEMs, distributors, and contractors to influence specification and adoption.
• Support sales teams with training, technical insights, and customer engagement strategies.
• Monitor financial performance, pricing strategies, and profitability metrics to ensure segment growth.
• Champion sustainability initiatives and compliance with industry standards, codes, and certifications.
• Represent Plaskolite at industry associations, trade shows, and customer events.
• Provide executive-level reporting on market trends, opportunities, and strategic progress.
• All other duties as assigned.

Qualifications

Education and Experience:

• Bachelor’s degree in Business, Engineering, Marketing, or related field (MBA preferred).
• 10+ years of experience in product and market development within the plastic sheeting industry, with specific expertise in building products and specialty applications.

Skills and Competencies

• Proven success in launching new products and driving market adoption in construction or specialty markets.
• Strong knowledge of acrylic, polycarbonate, PETG, PVC, and related thermoplastic sheet products.
• Demonstrated ability to lead cross-functional teams and manage complex development initiatives.
• Strong analytical skills with experience interpreting market data, financials, and customer insights.
• Excellent communication, presentation, and stakeholder management skills.

AVAILABLE BENEFITS

• Sign-On Bonus
• Health Insurance
• 401(k) and Employer Contribution
• Paid Time Off
• Paid Holidays
• Vision Insurance
• Life Insurance
• Employee Discount Program
• Tuition Reimbursement
• Voluntary Life Insurance

ABOUT PLASKOLITE PLASKOLITE is a global leader in manufacturing of engineering thermoplastics, including Acrylic, Polycarbonate, ABS, Olefin and PETG Sheet, Extruded Profiles and PMMA Polymers. Founded in 1950, by Donald Dunn and family, PLASKOLITE has a reputation for providing the highest quality products in the industry. Our innovative thermoplastic solutions are used in a wide variety of applications, including glazing, safety shields, lighting, signs and point-of-purchase displays. Headquartered in Columbus, Ohio, with manufacturing facilities throughout North America and Europe, Plaskolite delivers superior thermoplastic sheet, profiles, and polymers to the world through long-lasting customer relationships and hands-on customer service. PLASKOLITEis committed to providing equal employment opportunities to qualified individuals with disabilities. If requested, the Company will provide reasonable accommodation to otherwise qualified individuals where appropriate to allow the ++individual to perform the essential functions of the job, so long as doing so does not create an undue hardship on the business.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.