Growth-Focused Market Development Manager, Plastics

Eastman Industrial Supply, Inc.; Kingsport (TN); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Eastman is seeking a Market Development Manager for the Specialty Plastics division focusing on the Durables market. The role entails developing and executing strategic marketing initiatives to drive and sustain growth in assigned market segments, managing Stage Gate Projects, and serving as a marketing subject matter expert across stakeholders.

You will lead efforts to create market plans, monitor effectiveness, and coach Sales and support functions for new product launches, leveraging Eastman

Qualifications

• Bachelor's degree required; MBA or advanced education in strategic marketing required.
• 8+ years of experience in commercial, marketing, or product management roles.
• Strong business and marketing acumen.

Responsibilities

• Develop Addressable Market Maps and refine offers with the Durables Segment Team.
• Lead market strategy work, develop execution plans, and monitor effectiveness.
• Collaborate with cross-functional partners to integrate marketing strategies with Sales.

Skills

Market development

Strategic marketing

Product management

Business acumen

Education

Bachelor's Degree

MBA or strategic marketing education

Tools

SFDC (Salesforce)

Job description

Eastman is seeking a Market Development Manager for the Specialty Plastics division focusing on the Durables market. The role entails developing and executing strategic marketing initiatives to drive and sustain growth in assigned market segments, managing Stage Gate Projects, and serving as a marketing subject matter expert across stakeholders.

You will lead efforts to create market plans, monitor effectiveness, and coach Sales and support functions for new product launches, leveraging Eastman