Strategic Luxury Hotel Sales & Marketing Director

PGA National Resort & Spa; Florida; On-site; USD 140,000 - 210,000; Full time

Job summary

PGA National Resort & Spa in Palm Beach Gardens, FL is seeking a Director of Sales and Marketing to drive topline revenue through strategic sales plans, yield management, and integrated marketing initiatives across group, transient, banquet, F&B, golf and spa revenues.

The role leads a sales and marketing team, develops rate strategies, participates in executive committee oversight, and partners with all departments to ensure exceptional guest experiences while achieving revenue targets.

Qualifications

• Experience leading sales and marketing in a luxury hotel or resort.
• Proven ability to drive revenue through strategic planning.
• Strong leadership and team development capabilities.

Responsibilities

• Direct and manage group, transient, banquet and catering sales activities to maximize revenue.
• Develop and implement strategic sales plans, budgets, forecasts, and reports.
• Collaboratively set rate strategies and deployment based on market data and demand.
• Lead marketing, public relations and promotional activities for the property.
• Recruit, direct, train and coach sales staff; participate in executive committee activities.
• Represent the property professionally with community and industry organizations.

Skills

Communication

Analytical skills

Leadership

Sales strategy

Team management

Education

Bachelor’s degree in Hospitality or Business

High School diploma or GED

Tools

Microsoft Office

Amadeus Delphi Sales & Catering

Job description

PGA National Resort & Spa in Palm Beach Gardens, FL is seeking a Director of Sales and Marketing to drive topline revenue through strategic sales plans, yield management, and integrated marketing initiatives across group, transient, banquet, F&B, golf and spa revenues.

The role leads a sales and marketing team, develops rate strategies, participates in executive committee oversight, and partners with all departments to ensure exceptional guest experiences while achieving revenue targets.