Strategic Leader, Digital Experience & Growth

Beth Israel Lahey Health; Lahey (TX); On-site; USD 185,000 - 210,000; Full time

Job summary

Beth Israel Lahey Health seeks an Executive Director, Digital Experience to shape and lead our digital engagement platforms, from BILH.org to mobile apps, CRM/CDP ecosystems, and omnichannel marketing. You will drive strategy, ROI, and patient growth while aligning with system priorities and compliance standards.

The role demands 10+ years in digital marketing leadership, deep SEO/SEM, and expertise in customer journeys.

Qualifications

• Bachelor's degree in Business Administration, Marketing/Communications, or related field.
• 10+ years in digital and social marketing in large consumer-facing businesses.
• Proven track record leading organizational change across marketing, CX, and tech.
• Experience delivering site redesigns, CRM deployments, and personalization strategies.

Responsibilities

• Develops and leads a digital experience strategy, budget, and team.
• Creates a cross-platform roadmap aligning with brand and system priorities.
• Leads execution of scalable digital platforms and marketing tech.
• Partners with IT/compliance to safeguard data and HIPAA rules.
• Directs content marketing and social media to boost SEO and engagement.
• Mentors a high-performing Digital Marketing team.

Skills

Digital marketing

SEO/SEM

Social media

Email marketing

Education

Bachelor's degree in Business Administration, Marketing/Communications, or related field

Tools

CRM

CDP

Job description

Beth Israel Lahey Health seeks an Executive Director, Digital Experience to shape and lead our digital engagement platforms, from BILH.org to mobile apps, CRM/CDP ecosystems, and omnichannel marketing. You will drive strategy, ROI, and patient growth while aligning with system priorities and compliance standards.

The role demands 10+ years in digital marketing leadership, deep SEO/SEM, and expertise in customer journeys.