Strategic Lead: Paid Social & Display Growth

Foot Locker

New York (NY)

Hybrid

USD 120,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) | Roth 401(k)

Job summary

Foot Locker seeks a Senior Manager, Paid Social & Display in New York City (Hybrid) to lead strategy, planning, execution, and optimization of paid social and display across NA. You will develop full‑funnel media plans, manage budgets, and collaborate with Brand Marketing, CRM, eCommerce, Analytics, and agencies to deliver high‑performing campaigns and OH‑level impact.

The role requires 7–10+ years in digital performance marketing, deep platform expertise, and strong analytics.

Qualifications

Bachelor's degree in Marketing, Business, Communications or related field.
7–10+ years in digital performance marketing with paid social and display
Experience managing large-scale media budgets ($10M+ annually)
Deep expertise with Meta Ads Manager, TikTok Ads Manager, DV360, Google Ads Display, Pinterest Ads, Snapchat Ads, Reddit Ads, and YouTube advertising
Strong understanding of programmatic buying, audience targeting, identity solutions, and privacy‑first marketing
Experience with attribution, incrementality testing, marketing analytics, and performance measurement
Advanced analytical skills with Excel and reporting platforms such as Tableau, Looker, or Power BI
Experience working with media agencies and cross‑functional marketing teams
Strong communication, presentation, and stakeholder management skills

Responsibilities

Own the end-to-end paid social and display media strategy across platforms including Meta, TikTok, Snapchat, Pinterest, Reddit, YouTube, DV360, Google Display Network, and premium programmatic partners.
Develop integrated full-funnel media plans supporting product launches, seasonal campaigns, key retail moments, loyalty initiatives, and brand storytelling.
Manage multi-million-dollar advertising budgets while ensuring efficient allocation and optimization against business objectives.
Establish performance goals, KPIs, forecasting models, and budget pacing processes.
Drive customer acquisition, app installs, omnichannel traffic, online sales, and customer lifetime value through audience‑first media strategies.
Lead ongoing testing across creative, audience segmentation, bidding strategies, placements, incrementality, attribution, and emerging ad formats.
Partner with internal creative teams and agencies to develop high‑performing, platform‑native creative assets.
Utilize first‑party customer data, audience insights, and measurement frameworks to improve targeting and personalization.
Collaborate with Analytics and Data Science teams to evaluate attribution models, media mix modeling, incrementality testing, and campaign effectiveness.
Monitor industry trends, platform innovations, and privacy changes to evolve media strategies and maintain competitive advantage.
Build executive‑ready reporting dashboards and communicate campaign performance, insights, and recommendations to senior leadership.
Manage agency relationships, ensuring accountability for performance, innovation, and operational excellence.
Mentor and develop team members while fostering a culture of collaboration, experimentation, and continuous improvement.