Senior Manager, Paid Social & Display

Foot Locker

New York (NY)

Hybrid

USD 120,000 - 130,000

Full time

10 days ago

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Benefits offered by this job

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) | Roth 401(k)

Job summary

Foot Locker seeks a Senior Manager, Paid Social & Display in New York City (Hybrid) to lead strategy, planning, execution, and optimization of paid social and display across NA. You will develop full‑funnel media plans, manage budgets, and collaborate with Brand Marketing, CRM, eCommerce, Analytics, and agencies to deliver high‑performing campaigns and OH‑level impact.

The role requires 7–10+ years in digital performance marketing, deep platform expertise, and strong analytics.

Qualifications

Bachelor's degree in Marketing, Business, Communications or related field.
7–10+ years in digital performance marketing with paid social and display
Experience managing large-scale media budgets ($10M+ annually)
Deep expertise with Meta Ads Manager, TikTok Ads Manager, DV360, Google Ads Display, Pinterest Ads, Snapchat Ads, Reddit Ads, and YouTube advertising
Strong understanding of programmatic buying, audience targeting, identity solutions, and privacy‑first marketing
Experience with attribution, incrementality testing, marketing analytics, and performance measurement
Advanced analytical skills with Excel and reporting platforms such as Tableau, Looker, or Power BI
Experience working with media agencies and cross‑functional marketing teams
Strong communication, presentation, and stakeholder management skills

Responsibilities

Own the end-to-end paid social and display media strategy across platforms including Meta, TikTok, Snapchat, Pinterest, Reddit, YouTube, DV360, Google Display Network, and premium programmatic partners.
Develop integrated full-funnel media plans supporting product launches, seasonal campaigns, key retail moments, loyalty initiatives, and brand storytelling.
Manage multi-million-dollar advertising budgets while ensuring efficient allocation and optimization against business objectives.
Establish performance goals, KPIs, forecasting models, and budget pacing processes.
Drive customer acquisition, app installs, omnichannel traffic, online sales, and customer lifetime value through audience‑first media strategies.
Lead ongoing testing across creative, audience segmentation, bidding strategies, placements, incrementality, attribution, and emerging ad formats.
Partner with internal creative teams and agencies to develop high‑performing, platform‑native creative assets.
Utilize first‑party customer data, audience insights, and measurement frameworks to improve targeting and personalization.
Collaborate with Analytics and Data Science teams to evaluate attribution models, media mix modeling, incrementality testing, and campaign effectiveness.
Monitor industry trends, platform innovations, and privacy changes to evolve media strategies and maintain competitive advantage.
Build executive‑ready reporting dashboards and communicate campaign performance, insights, and recommendations to senior leadership.
Manage agency relationships, ensuring accountability for performance, innovation, and operational excellence.
Mentor and develop team members while fostering a culture of collaboration, experimentation, and continuous improvement.

Skills

Paid social

Display advertising

Large budgets

Meta Ads Manager

TikTok Ads

DV360

Programmatic

Attribution

Analytics

Stakeholder mgmt

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Excel

Tableau

Power BI

Job description

Overview

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

Overview

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.

Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Senior Manager, Paid Social & Display

Location: New York City, NY (Hybrid)

Company: Foot Locker, Inc.

About Foot Locker

At Foot Locker, we're more than a global leader in sneaker and streetwear retail—we're a brand at the intersection of sport, culture, and community. We connect consumers with the world's most influential footwear and apparel brands while creating meaningful experiences across digital and physical channels. We're looking for a strategic, data-driven marketing leader to accelerate customer acquisition, engagement, and revenue through best-in-class paid social and display marketing.

Position Overview

The Senior Manager, Paid Social & Display will lead the strategy, planning, execution, and optimization of Foot Locker's paid social and display media programs across Foot Locker North America. This individual will be responsible for developing full-funnel media strategies that drive customer acquisition, retention, and omnichannel sales while maximizing return on advertising investment.

Reporting to the Director of Media for Foot Locker, this role partners closely with Brand Marketing, CRM, eCommerce, Analytics, Creative, Merchandising, Technology, and external agency partners to deliver high-performing campaigns that elevate the Foot Locker brand and business.

Responsibilities

Key Responsibilities

Own the end-to-end paid social and display media strategy across platforms including Meta, TikTok, Snapchat, Pinterest, Reddit, YouTube, DV360, Google Display Network, and premium programmatic partners.
Develop integrated full-funnel media plans supporting product launches, seasonal campaigns, key retail moments, loyalty initiatives, and brand storytelling.
Manage multi-million-dollar advertising budgets while ensuring efficient allocation and optimization against business objectives.
Establish performance goals, KPIs, forecasting models, and budget pacing processes.
Drive customer acquisition, app installs, omnichannel traffic, online sales, and customer lifetime value through audience‑first media strategies.
Lead ongoing testing across creative, audience segmentation, bidding strategies, placements, incrementality, attribution, and emerging ad formats.
Partner with internal creative teams and agencies to develop high‑performing, platform‑native creative assets.
Utilize first‑party customer data, audience insights, and measurement frameworks to improve targeting and personalization.
Collaborate with Analytics and Data Science teams to evaluate attribution models, media mix modeling, incrementality testing, and campaign effectiveness.
Monitor industry trends, platform innovations, and privacy changes to evolve media strategies and maintain competitive advantage.
Build executive‑ready reporting dashboards and communicate campaign performance, insights, and recommendations to senior leadership.
Manage agency relationships, ensuring accountability for performance, innovation, and operational excellence.
Mentor and develop team members while fostering a culture of collaboration, experimentation, and continuous improvement.

Qualifications

Required

Bachelor's degree in Marketing, Business, Communications, or related field.
7-10+ years of experience in digital performance marketing with significant expertise in paid social and display advertising.
Experience managing large-scale media budgets ($10M+ annually preferred).
Deep expertise with Meta Ads Manager, TikTok Ads Manager, Google DV360, Google Ads Display, Pinterest Ads, Snapchat Ads, Reddit Ads, and YouTube advertising.
Strong understanding of programmatic buying, audience targeting, identity solutions, and privacy‑first marketing.
Experience with attribution, incrementality testing, marketing analytics, and performance measurement.
Advanced analytical skills with proficiency in Excel and reporting platforms such as Tableau, Looker, or Power BI.
Experience working with media agencies and cross‑functional marketing teams.
Strong communication, presentation, and stakeholder management skills.

Preferred

Retail, eCommerce, fashion, footwear, sporting goods, or consumer lifestyle experience.
Experience marketing mobile apps and loyalty programs.
Familiarity with GA4, Adobe Analytics, CDPs, and audience management platforms.
Experience with automated bidding, AI‑driven campaign optimization, and creative testing methodologies.
Passion for sneakers, basketball, running, streetwear, and youth culture.

Why Join Foot Locker?

You'll have the opportunity to shape media strategy for one of the world's most iconic sneaker and athletic lifestyle retailers. Working at the intersection of performance marketing, culture, and innovation, you'll help connect millions of consumers with the brands and products they love while driving measurable business growth across a dynamic omnichannel organization.

At Foot Locker, We Value Innovation, Authenticity, And Integrity In All That We Do. To Uphold The Security And Fairness Of Our Hiring Process, We Ask That Candidates Refrain From Using AI Tools, Including ChatGPT, During Interviews And Assessments. To Ensure a Smooth And Secure Experience, Please Review The Following Guidelines

Cameras must be on for all virtual interviews.
AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $120,000-$130,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits